Influency.me reveals: influencers raise more than R$110 million in support of RS

With the support of 200 influencers and 150 companies, comedian Badin, the Colonist, leads historic fundraising with R$74 million.

The Civil Defense of Rio Grande do Sul (RS) updated, on May 21, the numbers of the greatest climate tragedy in the state’s history. According to the new bulletin from the Gaucho authorities, the total number of people affected is 2,339,508. There are 806 injured, 85 missing and 161 confirmed deaths.

Amid initiatives to support the state’s population, fundraising initiated by influencers gained prominence. As shown by a survey of Influency.mea company specialized in influencer marketing, more than R$110 million has already been raised for Rio Grande do Sul by influencers, and the mobilizations continue.

“Criança Esperança”, a program that raises funds to protect children and adolescents, carried out by Rede Globo since 1987, raised R$ 22.5 million in 2019. A record in revenue, the values of this edition still do not compare to the values which influencers mobilized in support of RS.

“Influencers being able to quickly raise five times more than the biggest program from the biggest television group in Brazil is remarkable and serves to show the real power of digital influence. It’s incredible to think that just one of the influencers, using his cell phone, was able to raise more than an event like Criança Esperança, which, to stay afloat, depends on significant production investments, involving dozens of professionals, cameras, scenography, lighting , artists etc”, commented the CEO of Influency.me, Rodrigo Azevedo.

Committed influencers

Here, we list some fundraisers led by influencers and their values to date.

Badin, the settler, R$74 million: Gaucho comedian Eduardo Christ, better known by his stage name ‘Badin, the settler’, created what he called “the biggest solidarity campaign in Rio Grande do Sul”, SOS Enchentes. The campaign had a target of R$5 million, but, in fact, it is already at R$74 million, becoming the biggest crowdfunding in the country’s history, according to the Vakinha platform. The influencer has 2.7 million followers on Instagram. To raise funds, it managed to partner with 150 companies and has the help of more than 200 digital influencers.
Former BBB Matteus Amaral, R$30 million: the crowdfunding “The Biggest Solidarity Campaign in RS” had the support of several influencers, including the formerBBB Matteus Amaral and dozens of brands, such as CobasiElectromedia, Velopark, decathlon e Panvel.
Felipe Neto, 5 million: solo YouTuber with the largest number of followers on YouTube, the influencer launched an online fundraising campaign (via PIX) to buy water purifiers. Felipe’s more than 46 million followers responded to his request and, in 24 hours, donated more than R$5 million.
Whindersson Nunes, R$3 million: Known for his humor videos since 2011, the influencer has 60 million followers and mobilized his network to support Rio Grande do Sul. Donations received by the influencer have already exceeded R$3 million.
Thomas Giulliano, R$1 million: Known for his history courses, he has more than 135 thousand followers on Instagram. Born in Porto Alegre, he lives in Garibaldi, a city 110 km from the capital of Rio Grande do Sul. He is married and has two daughters aged 4 and 2. Sensitized by the situation of people in the city where he lives, Giulliano decided to make his personal pix available to raise funds to help people. His goal was to raise R$20,000 over the course of a week, but the influencer and teacher reached the R$1 million mark after five days.
Luciane Ferraes, R$300 thousand: businesswoman, makeup artist and blogger, Luciane Ferraes is from Rio Grande do Sul, resident of the city of São Sebastião do Caí, in the Vale do Caí region, and got her hands dirty from the first moment. More than R$300,000 has already been raised and directed to various fronts, such as hygiene items, cleaning materials, preparing lunch boxes and even purchasing mattresses and furniture for homes.
Sarina Gomes, R$ 45 thousand: fashion influencer Sarina Gomes gathered a group of 15 friends, also digital influencers. The amount raised by the group has already reached R$45,000.
Pokémon Go influencers, R$3,000: around 10 influencers from Pokémon Golike Pelozin, Jogada Excellent and Xilonha, came together for the “Mega live solidarity to help Rio Grande do Sul”, which raised more than R$ 3 thousand.