In an unprecedented initiative in its history, the Cenp decided to embrace a project 100% focused on promoting diversity in the advertising market. The entity is the new partner of Li.Beloa social program dedicated to expanding the inclusion of professionals at the beginning of their careers in the marketing and communications ecosystem.
Li.Belo is a training and citizenship project. Its purpose is to bring knowledge and, consequently, generate job opportunities in the areas of communication, advertising and advertising for black people, LGBTQIAP+, women and other minority groups. In this context, Cenp begins to collaborate effectively by opening its doors to host classes for students in the 2024 edition and by counting on Regina Augusto, executive director, as one of the invited mentors.
The program, which is in its fourth edition, includes ten classes, always led by experienced professionals from companies or agencies in the advertising market. In each module, apprentices immerse themselves in a topic related to the industry, such as: service, planning, creation, media, among others. In addition to the physical space for the integration of students and mentors, Cenp will offer food for all participants.
The course is aimed at around 30 young people over 18 years of age, residents of Greater São Paulo, 60% black or mixed race, the same percentage for LGBTQIAP+, having completed high school at a public school or as a scholarship holder at a private school.
“As we are a forum where all the pillars of our market are represented, we understand that diversity and inclusion must be embraced in a structural way. Therefore, we assume our responsibility to contribute to its transformation. Supporting Li.Belo is a first step in this direction”, reinforces Regina Augusto.
The creativity and innovation consultancy Apego Inc, represented by Cristina Naumovs, is also supporting the project by donating transport for all students in this edition.
“We are happy with Cenp’s support and participation in this project. The entity has the ability to connect, directly or indirectly, the entire advertising ecosystem and in this way amplifies our efforts towards a more inclusive market”, concludes Fabi Baraldi, one of the leaders of Li.Belo.
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