The brand’s first campaign on TikTok was created by the Content House agency with co-creation by Fábio Porchat
CVC launched the first campaign on TikTok, in the brand mission format that invites creators to co-create with the brand, in celebration of the travel operator’s 52nd anniversary.
Created by the Content House agency, in co-creation with comedian Fábio Porchat, the action invites the public to an interactive quiz with the app’s users to tell them what type of traveler they are.
The initiative is part of the strategy to celebrate the company’s anniversary month and shows that CVC has travel options for all profiles. The video also alerts you to special travel offers that the brand has prepared and will publicize on proprietary channels.
“At 52 years old, CVC continues to update itself and follow market movements and we are where travel is concerned. We started our presence on TikTok, together with Fábio, who is a born traveler, and we bring a conversation with those who are passionate about traveling , reinforcing that for every trip, there is a CVC”, explains Bel Locatelli, marketing manager at CVC.
@cvcviagens Porchat is ready for CVC’s 52nd anniversary! Duet this video with those who always travel with you and tag @cvcviagens using #PraTodaViagem in the caption. Let’s celebrate together! 🥳✈️
♬ original sound – CVC Viagens
“Our action on TikTok inaugurates the presence of CVC on yet another platform, reinforcing the brand’s content strategy and positioning. We increasingly want to establish this exchange of information, opportunities and conversations with the traveler community”, he reinforces Sibele Toledo, chief strategy at Content House, on the importance of the brand’s presence on TikTok.
In addition to TikTok, Porchat will also invite followers on Instagram to encourage participation in the campaign.
