Action was developed by DM9
In another action with Juventus, from Mooca, Consul launched the personalized brewery for the Mooca team, which celebrated 100 years of foundation on April 20th.
To communicate the launch, the brand is working with 360º communication, and brought real and important people to the Mooca neighborhood and to Juventus, as the influencers of this campaign.
The film was produced by DM9.
This partnership, which began at the beginning of 2024, took place through clean sponsorship on Juventus’ centenary shirt, where Consul gave fans a shirt without any sponsorship logo printed on it.
“Juventus is the favorite team of many fans, and as we are a proudly Brazilian brand, there is nothing like creating a unique product that pays homage to Brazilians’ great passion, which is football”, says Bertha Fernandes, head of brand and communications at Whirlpool .
