Agency will be responsible for visual identity and strategy to increase subscribers
Asia, an agency founded by partner and CEO Sérgio Brandão and Vico Benevides, partner and CCO, will now handle the account of the newspaper O Globo.
“It is an honor for Asia to serve one of the largest communication vehicles in the country. Globo arrives with its great legacy and credibility and Asia with the delivery of great communication work, so that the vehicle remains at the forefront as it has done for over time”, celebrates Brandão.
The agency will be responsible for the visual identity and also the strategy for expanding the vehicle’s subscriber base.
“The newspaper needs to enrich the reader by helping them evolve beyond the fact. I am sure that Asia will tell this story with excellence and, with discipline, we will reap the results we expect very soon”, says Frederic Kachar, general director of publisher Globo and Sistema Globo de Rádio.
