A NBA House arrived in São Paulo (SP) with incredible experiences, which was already expected. As we announced here on Adnews, the event is being held at Parque Villa Lobos, until June 23rd.
The space offers parties for the NBA finals, basketball games and competitions, an official store, musical performances, special guests and much more. All of this, accompanied and supported by great sponsors, which makes the experience even better.
Brands like Gatorade, Hellmann’s, Popeyes, Ruffles, she e XP, are providing several activations, which are spread throughout the space, such as in the food court, outdoor area and indoor area. Check out some of the NBA House activations.
Hellmann’s
This one couldn’t be missed! A Hellmann’s invites the NBA House audience to play in Hora H of the NBA with activations that encourage interaction between friends, through fun dynamics that explore passing, agility and shooting skills. At the brand’s stand, participants will compete for prizes by participating in a dynamic in which they must use the basketball to make shots following a sequence of lights.
On the court, the brand promotes the ‘Hellmann’s Awarded Pitch’, an activation in which participants can also win exclusive products and gifts. What also won’t be missing is the already famous Hellmann’s sauce island, which will feature a variety of irresistible flavors of ‘Real Mayonnaise’, available free of charge.
And for those who can’t be at NBA House, Hellmann’s will bring exclusive content to the brand’s social networks and will have a squad of creators to cover the event, transmitting all the energy and flavor of the NBA’s ‘Horas Hs’.
Hellmann’s pitching dynamics (Photo: Disclosure)
Hellmann’s e Approve
Official partners of the basketball league, Hellmann’s and Approve produce limited edition pieces made especially for fans. With the concept of being a collection “for those who have the sauce”, the accessories carry a unique strength, capable of transforming looks.
The pieces that make up the collab are the College jacket, classic and timeless, as the main piece of the collection, followed by the shoulderbag, both with the collab logo. The shoulderbag accessories, buckets, hats and socks bring the visual identity of the teams, Los Angeles Lakers, Golden State Warriors, Chicago Bulls, Boston Celtics, Denver Nuggets and Miami Heat, also present in the limited edition packaging of Hellmann’s sauces in partnership with the NBA.
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Pieces from the collab “for those who have the sauce” (Photo: Disclosure)
Gatorade
A reference in hydration and sports performance innovations, the brand is present with activations to connect with the event’s audience who, like the brand, are passionate about sports.
The stand has an exclusive space for the 1×1 challenge, where visitors have the opportunity to demonstrate all their passing skills on a field with 10 targets. Whoever gets the most answers, within the given time, will be the big winner and will receive gifts from the brand. In addition, Gatorade also has activities in the central and external courts, with visual communications and product distribution.
Gatorade stand with 1×1 challenge (Photo: Disclosure)
Popeyes
Popeyes is sponsoring NBA House for the second time in a row and will bring the unmistakable flavor of its fried chicken to the event. Fans of the biggest basketball league in the world will be able to visit the brand’s food truck and enjoy themselves, as well as the opportunity to purchase collectible buckets with personalized prints inspired by the NBA team. Popeyes also launched snacks and NBA Boxes, inspired by the league’s teams.
The brand also offers a game at its stand. Three participants at a time must answer three questions about the sport’s brand and culture to unlock the basket. Everyone who enters the game will already have guaranteed gifts: vouchers to use at the food truck, the personalized tattoo pack and an exclusive headband, available while supplies last.
Game at the Popeyes stand (Photo: Disclosure)
Ruffles
This one is awesome and you can’t miss it! Fans who visit the Ruffles area on one of the NBA House days can participate in a competition, which is played simultaneously by four players. In pairs, participants are positioned on a platform that will rise and fall (simulating the waves of life that are characteristic of the snack). The pair that scores the most points in the Ruffles basket in 30 seconds wins.
Ruffles stand to “surf the waves” (Photo: Disclosure)
she
For the fourth consecutive year, Sadia is present at NBA House. In its activation space, the brand proposes a space for photos, which simulates a “dunk”, and a competition between friends with free throws, to compete for gifts such as fanny packs, bucket hats and keychains. The points scored in free throws will also contribute to the ’40 thousand Sadia Points Challenge’ action, a tribute to the basketball milestone that many players aspire to achieve.
The brand also promotes an action on the space’s indoor court, which will reward players with “vale-rangos”, and will feature the presence of LekTrek, the brand’s mascot, on every game night to interact with the public. In the NBA House food court, the brand has two food trucks. On the menu are chicken pizzas with cottage cheese, four cheeses and pepperoni, which will be served in a special basketball shape, as well as Sadia breaded pizzas, with the option of a combo with fries, which come in a collectible bowl printed with the teams of the NBA.
Space for photos and Sadia games (Photo: Disclosure)
XP
In addition to offering discounts on tickets, XP promotes activations that simulate the world of sport. Customers who have the XP Card will have exclusive benefits linked to NBA House experiences, such as 10% discount on ticket purchases.
The initiatives range from a photo booth with a trampoline to simulate an epic dunk, making the participant feel like a true “dunker” and having that moment captured on a card, with the design of their favorite team in a collector’s style, to a challenge circuit with an impossible shot at the end, whoever manages to hit the basket will win special prizes from XP and the NBA.
Space to feel like a true “dunker” (Photo: Disclosure)
Be sure to visit NBA House and enjoy these incredible activations. Tickets are available on the event’s official website. Children and teenagers up to 14 years old can visit the NBA House, as long as they are accompanied by their parents or legal guardian. People over 14 years of age can attend the event without the presence of their parents or legal guardians, however, with an official identification document and with written authorization, accompanied by a copy of the identity document of the person signing the authorization.
Service
NBA House 2024
Date: until June 23, 2024
Location: Villa Lobos Park | Av. Queiroz Filho, 1,377, Gate 1 (Cândido Portinari Entrance) – São Paulo (SP)
Tickets: Buy your ticket at official event website
*Cover photo: Disclosure/NBA
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