Solidarity action will dedicate programming to Gaucho content to help flood victims.
On June 9th, the Grupo Box Brazilthrough its channels Prime Box Brazil, Music Box Brazil, Travel Box Brazil and Markket, will promote a special action in solidarity with the victims of the recent floods in Rio Grande do Sul. Entitled “Ajuda RS – Especial Audiovisual Gaúcho”, the initiative dedicates an entire day of programming exclusively to audiovisual content from Rio Grande do Sul, each with a specific theme.
Watch the promotional video below:
“As a programmer based in Porto Alegre, Box Brazil and its collaborators are feeling the impacts of this catastrophe up close. Therefore, we have joined forces with the FUTURO AUDIOVISUAL RS movement and part of the resources raised in the Group’s campaign will be directed to professionals in the sector”, comments the director of Prime Box Brazil, Ramiro Azevedo.
Prime Box Brazil presents the ‘Especial Cinema Gaúcho’, highlighting films, series and shorts from the region. At Markket we will have the ‘Gaúchos Business Special’, focused on local business stories and initiatives. In Travel, the ‘Especial Destinos Gaúchos’ takes the public on a journey through the tourist attractions and natural beauty of Rio Grande do Sul. In Music we will have the ‘Especial Música Gaúcha’, with a selection of songs and artists that represent the rich culture music in the state.
“With the action “Ajuda RS – Especial Audiovisual Gaúcho” we want to continue drawing attention to the importance of donations at this delicate time. Through the special ‘Destinos Gaúchos’ on Travel and ‘Música Gaúcha’ on Music, we will highlight the cultural and artistic relevance of an extremely determined, fierce, resilient and unique people in their way of expressing, consuming and preserving their culture”, highlights the director of the Travel and Music channels, Márcio Mazzeron.
In addition to entertaining and informing, the program seeks to support audiovisual professionals who were directly affected by the flood and remain unable to work. It was with this aim that the Box Brazil Group became part of the Futuro Audiovisual RS movement. Formed by companies, institutions and professionals who work in the state’s audiovisual market, the movement structured a dynamic to provide assistance and resources to workers in the audiovisual sector affected by the tragedy.
“Market is a channel dedicated to the business world on a national level, with a considerable portion of its content produced by entrepreneurs from Rio Grande do Sul. We recognize the vital importance of these producers in building our grid, which is why this special initiative aims to further strengthen companies in Rio Grande do Sul and help them in the reconstruction process. We are committed to highlighting their contributions and celebrating their stories on our channel!”, concludes the director of the Markket channel, Camila Beinlich.
The action will also take place on Box Brazil Play, the Box Brazil Group’s streaming platform, where content will be available on demand, to be watched wherever and however the user wants.
“This initiative is extremely relevant for us. In addition to the content of the special action, we will make all other editorial lines available in the category, expanding access and visibility of talents from Rio Grande do Sul”, says Deydrid Kaefer, head of the platform.
With this action, the Box Brazil Group reaffirms its commitment to local culture and the Rio Grande do Sul community, promoting solidarity and the appreciation of regional talents in a time of need.
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