The participants of Big Brother Brasil woke up to a very pleasant surprise on the morning of February 22nd, the last Tuesday. In an action planned by Lew’Lara\TBWA, the brothers who are living in the most watched house in Brazil had a special show by Zeca Pagodinho and a breakfast offered by Piraquê.
In addition to the more than special attraction with the singer who is the brand ambassador, Piraquê also created a special decoration for the house. The decorations were all based on the company’s main products, including the classic Goiabinha, as well as others such as Ham, Milk Malted and Cracker Sesame.
The entire action was planned for participants to experience the food provided by Piraquê in an immersive way. Goiabinha itself, for example, was made available in a tent surrounded by real guavas in which participants could take the cookie and dip it in even more filling.
Presuntinho also got its own tent, made of bubble wrap in the same shape as the food, with them available inside, of course. Milk Maltado, another cookie from the brand, had the cow that is stamped on it as the protagonist. Still, participants could make condensed milk flow over LED panels at the push of a button.
Not even Craker Sesame was left out without having its own attraction. The cookie tent was custom-decorated, with sesame seeds and plant images in the background. In addition to being able to try the cookies themselves, the brothers were able to accompany them with pastes of different flavors for an even better experience.
This is not the first time that Piraquê has taken part in an action inside the house of Big Brother Brasil. Also last year, Gil, Julliete, Camilla de Lucas and Fiuk were able to participate in the experience in the final stretch of the program.
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