Ynon Kreinz will receive the award that celebrates the creativity of inspiring others to produce engaging, meaningful and entertaining content
The Cannes Lions International Festival of Creativity announced that Ynon Kreiz, CEO of Mattel, will be honored with the Entertainment Personality of the Year award this year.
The award celebrates creativity and inspires others to produce engaging, meaningful and entertaining content. Now, Kreiz joins the hall of honorees that is made up of names such as Kevin Hart, Ted Sarandos, Co-CEO of Netflix and Lorne Micheals, producer of Saturday Night Live.
“We are delighted to honor Ynon and recognize Mattel for its continued commitment to creativity in entertainment. Mattel’s strong leadership has led it to become an innovative global toy and family entertainment company. By unlocking the potential of its core assets and intellectual property, Mattel has strengthened the relevance and appeal of its global portfolio,” said Simon Cook, CEO of Cannes Lions.
Throughout his career, the executive led a multi-year transformation strategy that established Mattel as a high-performance toy company. Under his leadership, the company launched Mattel Films, which was responsible for the film “Barbie”, which premiered in 2023 and became the highest-grossing film of the year, in addition to receiving eight Oscar nominations and winning Best Original Song. Currently, the company announced that it has 16 films in development.
“At its core, Mattel is a creative company fueled by innovation and guided by our purpose. We are driven by the knowledge that the people who buy our products have. We are more than consumers, we are fans with an emotional connection to our brands. It is a It’s an incredible honor to be recognized by the prestigious Cannes Lions and to share this with the global team at Mattel, whose passion fuels our creativity every day,” said Kreiz.
