Valentine’s Day, celebrated on June 12th, is approaching and there is a lot of talk about how couples can enjoy the most romantic date of the year with special outings and dinners. Despite the atmosphere of love and happiness among those in love, there are those who would like to enjoy the date in some way, but end up being left out: singles. The feeling of scrolling through your social media feed and coming across so many happy couples can sadden those who don’t have a partner to call their own.
With this in mind, dating apps Tinder and the Ge2Gether, a new app that features Virtual Lounges of establishments to boost the movement of registered bars and restaurants, have planned solutions so that singles don’t need to spend Valentine’s Day alone. Let’s get to know these initiatives!
Tinder
Close to Valentine’s Day, the most famous dating app in the world decided to play cupid and promoted, on May 25th, Match Day, a special date to help platform users who don’t want to spend June 12th alone .
“We know that many people want to find that match, so we created this date to give a little push to those who are still looking for a partner for Valentine’s Day. Our app helps to make the journey of new connections light and fun, so nothing more natural than extending this atmosphere to the moment of dating, after all, ‘Everything starts with a Match’”, commented the Director of Marketing for America Latina from Tinder, José Diogo Costódio Rodrigues.
To promote good meetings between matches, Tinder, through a strategy developed by the Dreamers Group’s content laboratory, A-Lab, joined forces with brands such as Burger King, CinepolisWindow Bar, Jo&Joe, The Body Shop, RapWine e 99 to offer exclusive benefits.
“We really believe in the power of connections and, therefore, we are happy to participate in the creation and production of this project. Helping the platform connect with creators and several other businesses in order to expand the possibilities of connection between people was enriching”, commented Ronaldo Fonseca, CEO of A-Lab.
Find out what each brand is offering:
Inspired by the essence of Tinder, the fast food chain has been making coupons available on the BK app since May 24th that can be redeemed at the counter, totem, BK Drive and Click and Collect. The promotion will run until Valentine’s Day.
Find out what each coupon offers:
Combo Super Like!
The Super Like Combo! offers 2 combos from the Whopper Specials line, which includes Whopper Rodeio, Whopper Furioso, Whopper Barbecue Bacon and Whopper Duplo, as well as a bucket of dessert with syrup, which can be chocolate, strawberry or dulce de leche. The combo costs R$69.90.
Combo Match!
The Combo Matched! brings 2 combos from the Core line, being able to choose between the Big King, Double Cheeseburger, Double Chicken, Double Cheddar, Double Whopper Jr. and Double Rodeio snacks, in addition to the dessert bucket with the same syrup options as the Super Like! Combo. The Combo Matched! It costs R$59.90.
Check out the campaign video released on Burger King and Tinder’s social media:
The cinema chain has a special promotion and is offering two tickets for the price of one. To make meetings even better, the Cinépolis candy store has Combo Match. Can be redeemed through the chain’s benefits club, where anyone can sign up, the combo includes a large popcorn and two medium 700ml drinks for the value of R$49. The promotion, which only allows one redemption per CPF, will remain valid until June 11th.
Those who like to dress up for a date can count on a 40% discount, using the Tindertbs coupon, on online purchases of the Wellness line. The non-accumulative promotion can be used until June 12th.
The delivery app, like a good lover, already imagines what the next match meetings will be like and is offering a 50% discount on the Rappi PRO subscription, which brings together exclusive discounts and free deliveries for orders placed on the platform, for a month. Tinder users who use the coupon will receive emails with discounts on dating-oriented items. The promotion, available throughout Brazil, can be redeemed until June 11th.
Janela Bar customers who have Tinder installed on their device are entitled, every Thursday until June 13th, to the Double Russa Loka drink. Some units will also offer karaoke and, at the end of the action, the chain will offer a party to celebrate who won their crush or a new best friend. Check out more details and participating units here.
During the months of May, June and July, Jo&Joe’s Rio de Janeiro unit will offer all the fun of a hostel in the comfort of a hotel with a special program on Tuesdays. Evenings feature an entertainment schedule featuring live DJs and a “Match Shot” starter, a drink made from açaí and catuaba.
The largest wine subscription club in the world has entered into a romantic mood and is offering, until June 11th, 10% off purchases with the MATCH10 coupon. On Valentine’s Day, users will be able to redeem the MATCH20WINE coupon, which gives users a 20% discount. Promotions are not valid for kits.
Apparently Tinder thought of everything! In addition to promotions in bars, restaurants and hotels, the app is offering discounts even when going to meetings. Users of the dating app can, until June 11th or until the coupons last, match with the 99 card and use the code DEUMATCH99 to guarantee 20% off on races, limited to R$5 off per coupon .
Ge2Gether
The new relationship application hits the market with the proposal to increase the movement of establishments through the “Virtual Lounges” tool, which provides photos, promotions and more information about the places registered in the app.
In addition to attracting more consumers to bars and restaurants, the application seeks to personally connect people who meet online, encouraging users to frequent places according to their preferences. Ge2Gether is also concerned with the safety of couples, only providing bars and restaurants that have safe measures, such as cameras and protocols, to guarantee a quality environment for meetings.
“We are in the process of registering bars and restaurants to officially launch it to users with the highest volume possible. In our Virtual Lounges, we have establishments for all tastes, and attendance has been very positive”, explained Ge2Gether CEO, Igor Leão.
The high adherence of establishments to the application is also a reflection of the impacts of the pandemic on the sector. According to data from the Brazilian Association of Bars and Restaurants (Abrasel) released in April this year, 31% of companies operated in the red in February, recording the lowest rate since March 2023.
The app, which promises to boost bars and restaurants in São Paulo in the coming months, offers two plans for establishments to register. The first is free and entitles you to a personalized virtual space. Premium, which will cost a symbolic monthly amount, provides, in addition to the virtual space, tools to boost business among the public. With Premium, it will also be possible to create promotional codes and chats to interact with users, in addition to accessing data such as customer profiles and a panel that shows connections and movements in the establishment’s Virtual Lounge.
“The partnership promises to generate good results for both the establishment and users, who will have the guarantee of a safe place for their first meeting, in addition to different benefits that app users will have”, said the CEO.
The novelty is becoming a hit among bars and restaurants in the capital of São Paulo. According to businesswoman Thayana Valadares, owner of The Road Pub, located in the south of the city, she hopes to welcome more people to discover and enjoy her pub.
“We are looking forward to putting into practice the strategies designed for our Lounge”, commented the enthusiastic owner.
The application, which plans to extend its operations to other cities in Brazil besides São Paulo, such as Rio de Janeiro, is now available on the Apple Store and Play Store and can be installed for free.
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