A Nestlé chose the WMcCann as its new integrated communications agency for Nestlé Purina, a brand dedicated to enriching the lives of pets and their owners. The agency will be responsible for campaigns and advertising actions for the brand’s products, including Friskies, Dog Chow and Purina One, from planning, creation, to media execution and performance analysis. It is the first time that Nestlé has centralized the Nestlé Purina operation in a single agency, opting for an integrated structure.
“WMcCann is an agency recognized for bringing consistent results from an approach that combines creativity with the use of data and a focus on performance. We have challenges in this regard and we are sure that the agency will play an important role in this new phase”, highlights Rafael Berenguer, executive manager of Marketing and Communications at Nestlé Brasil.
With Nestlé Purina, WMcCann will expand its partnership with Nestlé. For five years, the agency has been responsible for the media and performance of Nescafé Dolce Gusto, contributing to transforming the brand’s e-commerce in Brazil into the largest in the world.
“WMcCann has a long-standing relationship with Nestlé and we are very honored to welcome Nestlé Purina and its brands that are such a part of the lives of Brazilians and their pets. I am sure that we will work together to bring more efficiency and the best results for brands.”, concludes Andreia Abud, vice president of media at WMcCann.
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