The brand arrives at the celebration bringing the fragrances of its products, which have a new look
Lux Botanicals made its debut at São João da Thay and announced the arrival of Thaynara OG as the brand’s official ambassador for the year 2024. In addition to the influencer, names such as Hiane Luiza, Lore Souza, Lore Rufis and Rafaela Amorim also make up the squad.
In a space Made for the occasion and allowing the public to record their experience in images, the brand arrives at the celebration carrying the fragrances of its products, which have a new look.
“For Lux Botanicals, it is very important to be present at cultural festivals, such as São João da Thay, as we want to be part of important moments for our audience. The Northeast of the country is very relevant and Lux Botanicals has the responsibility of creating a connection with the local public”, stated Andreza Graner, Marketing Director at Unilever.
With the concept “Lux Botanicals. São João da Thay com meu xêro”, the activation is designed by David and executed by the production company Feat.
