A Vivo e Rafael Nadal, one of the greatest tennis players of all time, draw a parallel between sport and the environment in the brand’s new campaign. Created by GALERIA.agthe film features scenes that combine moments of the “king of clay” performance with natural phenomena in a narrative that reinforces the importance of people’s engagement with climate issues.
“As a leading company in sustainability in Brazil, we want to inspire people to engage with environmental issues with the priority they demand”, comments Marina Daineze, Director of Brand and Communication at Vivo.
Considered the most sustainable company in Brazil in ISEB3 and one of the most sustainable in the world in the Corporate Knights and UN Global Compact rankings, the brand aims to inspire the public to increasingly worry about the future of the planet and collaborate with information important topics on the topic to generate positive socio-environmental impact, creating more conscious connections and attitudes.
“Rafael Nadal is a globally recognized athlete, a Vivo ambassador for many years and a symbol of resilience. Just as he faces his opponents and doesn’t give up until the last point, here Nadal talks about sustainability with courage. A message that highlights what is at stake for the planet and the paths we need to follow. It’s the message we want to give to the world and the market.”, explains Rafael Urenha, Chief Creative Officer at GALERIA.ag.
Filming was carried out at the athlete’s own gym, Rafa Nadal Academy, located in his hometown, Palma de Mallorca in Spain. With cinema-level production, using various post-production resources, such as artificial intelligence and 3D effects, the film intersperses scenes of the athlete performing on the court with images of nature, such as forests, deserts, flying birds and lightning in the sky.
There are also moments when Nadal’s gaze is confused with the gaze of a jaguar. And with the help of special effects, the clay court was transformed into a super court in the middle of a forest, creating an impactful ending and bringing the message that there is still time for change if we play together. Check out the film.
Environmental initiatives
Vivo works to generate a positive impact on the planet and leads important movements for the circular economy and decarbonization with consumers and suppliers. In the environmental aspect, technology is an ally in building a low-carbon economy. With digitalization, the company supports its customers in reducing greenhouse gas emissions through its services, with solutions that avoid travel, mitigate the use of resources and help people and companies reduce their environmental footprint.
In 2023, Vivo reached an important milestone towards its goal of being net zero (zero net emissions). The company reduced its own emissions by 90% in just eight years, thanks to the adoption of 100% renewable energy, biofuel in the fleet and improvements in operational efficiency. Furthermore, of the 125 carbon-intensive suppliers, the company has already managed to engage 60% of them, which, collectively, account for more than 82% of emissions when providing services to Vivo.
Its “Vivo Recicle” program collected more than 12 tons of discarded electronic equipment, such as cell phones, cables, headphones and batteries, in Vivo’s 1,800 stores across the country. The company also invests in reverse logistics for customers’ modems and decoders, taking the reuse of around 1.1 million devices and the recycling of more than 300,000 in 2023. Its proposal is to engage more and more companies and consumers in the climate journey and protecting the planet.
DATASHEET
Title: What’s at Stake
Client: VIVO
Product: Institutional B2C
Campaign: Nadal 2024
Agency: GALERIA.ag
CCO: Rafael Urenha
Executive Creative Director: Phil Daijó
Creative Direction: Bruno Brazão, Diego Ferrite
Creation: Bruno Brazão, Diego Ferrite, Isabella Paulelli, Thomaz Dantas, Gabriele Moraes, Bruna Diniz, Sidney Braz
Showcase Creation: Tiago Zanatta, Robson Oliveira
Client Approval: Marina Daineze, Juliana Covino, Bianca Formiga, Maíra Rizzato, Cleber Munhoz, Andressa Moro and Edione Dias
Service: Ana Coutinho, Fernanda Recupero, Marina Serra, Rafaela Neves, Vivian Esposito, Nayana Aliberti and Murilo Alves
PR: Patricia Capuchinho, Mariana Novaes and Fernanda Gil
Projects: Marione Oliveira, Beatriz Pelogia and Lucas Lopes
Planning: Carol Mello, Thayssa Szymanskyj, Rachel Lage and Camila Maciel
Media: Paulo Ilha, Patricia Alves, Eric Zanelli, Raphael Costa, Samantha Schunenher, Marlon Pereira, Luis Santana, Sanielly Peixoto and Lidiana Correia.
Data Insights: Guido Sarti, Marcelo Azevedo, Rafael Ribeiro, Patricia Garcia
Legal: Rosimeire Brito
Integrated Production: Ducha Lopes, Marina Dodi, Michelle Teixeira, Ana Ananias and Renata Silva
Graphic, Digital and Artbuyer Production Director: Marcos Moura
Graphic Production: Elton Santos/ Durval Brum
Final Art Coordination: Pablo Felix
Artbuyer: Bruna Costa, Sonia Santos
Photographer: Thierry Desfontaines
Image Treatment: Platinum FMD
Producer: Iconoclast
Directed by: Fernando Nogari
Executive Director: Pity Lieutaud
Executive Production: Alonso Sperb, Ana Monte, Henrique Danielatto and Francesco Civitta
Executive Production Assn.: Luja Casaro
Production Coordination: Marina Blum and Andre Bauer
Coordination Assistant: Carolina Loureiro and Vinícius Gaspar
Director of Photography: Matias Penachino
Camera Assistant: Luis Guervos
Production Designer: Carol Ozzi
1st Assistant Director: Fred Teriki
Creative Production: Luja Casaro
Creative Research: Diego Franco, Lilian Dias and Priscila Kubo
Figurine: Maria Antonia
Costume Assistant: Helena Latorre
Make: TessPost Coordination: Priscilla Paduano and Tutu Mesquisa
Postgraduate Coordination Assistant: Letícia Harumi
Assembly Coordination: Eduardo Meneghelli Neto and Mlk Brutal
Editing: Nath Deraco
Finisher: Luan Luiz
Art Direction: Lucas Carvalho
Art Assistant: Gabriel Amorim and Vinícius Gaspar
Composition: Thiago Siebra
Color Correction: Erick Moraes
Central: Phillipe Cunha
Controllership: Rafael Neder, Adriana Lima, Beatriz Soares, Fabiana Baptista, Lucas Pereira, Fabio Oliveira and Viviane Isabelli
VFX Post-Production: Nash VFX
VFX Supervisor: Cirilo Bonazzi
VFX Set Supervisor: Luiz Fernando Tavares Alves
Producers: Flavia Gannam from Virgini Fares
VFX artists: Andre Neumann, Luiz Fernando Tavares Alves, Rafael Assoni, Rafael Jimenez and Renata Prado
Supervisor CG: Fagmario Rodrigues
CG Artist: Tomás Piccinini
Post Coordination: Gabriel Bittencourt
Audio Production Company: Antfood Music & Sound Design
Creative Direction: Lou Schmidt, Fernando Rojo and Tiago Mago
Executive Production: Renato Castro and Christiane Rachel
Musical Production: Lou Schmidt, Fernando Rojo, Tiago Mago, Luis Bergmann, Lucas Baldin and Vinicius Nunes
Production coordination: Fernando Ianni and Monique Munhoz
Finishing: Bruno Broaska, Fabian Jorge and Pablo Homem de Mello
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