Nike, Gucci and Marvel are among the brands that adopt the company’s innovative solutions in their campaigns.
Leyard Planar, a leader in the LED and LCD display technology sector, stands out as a pioneer in various Research and Development (R&D) related to LED technology, including MicroLED, offering innovative solutions to keep up with trends in the advertising market. Its line of products enhance visual quality and transform the way brands connect with their target audience.
NikeH&M, Rolls Royce, BYD e Balenciaga, Gucci, Marvel and others are among Leyard Planar’s partners. The company is involved in transforming retail spaces into more immersive and engaging visual experiences so that the point of sale is connected to the phygital trend.
The highlight is outdoor products, such as the MGS series with MicroLED technology, ideal for outdoor installations that require precise details and a differentiated visual impact.
LED panels from the VTF Transparent line are ideal for shop windows, allowing brands to create creative displays to attract customers’ attention. While the VHD Flexible line offers unparalleled artistic freedom, enabling the creation of personalized installations that stand out in the advertising environment.
The company has a history of installations in a wide variety of locations, from the facades of private companies and commercial establishments to gas station strips on traveling ferries. Whatever the application, the commercial and design team offers personalized assistance to ensure each installation meets the customer’s specific needs.
With its continued dedication to innovation and quality, Leyard Planar redefines possibilities in the advertising and marketing industry. Its cutting-edge visual solutions are ready to revolutionize brand experiences and captivate audiences with the best on the market.
Global Recognition
Leyard Planar’s presence at renowned events, such as ISE Show 2024, held on January 30th this year, in Barcelona and NAB Show and Infocomm, also held this year in Las Vegas, Nevada (USA), provides marketing professionals with a new vision of technologies in LED displays. At ISE, the company was recognized by Rave Pubs as the supplier of the “Best Overall LED Panel Product”, reinforcing its commitment to excellence and leadership in the industry.
Last year, Leyard launched the first line of 1.2 mm Outdoor fine pitch LED panels, with high resolution and brightness. This 1.2 mm resolution was already a reality on the market, but only in the indoor version. Now the news is that the company was the pioneer in introducing this technology for outdoor use as well.
The brand’s panel technology allows precise adjustment of brightness and guarantees a comfortable visual experience during the day and night.
In Brazil, it presents panels that can be applied in all types of spaces that can range from the retail sector, broadcasting, corporate, home media, residential, healthcare, educational spaces, and much more, some of the creative examples in which Leyard’s solution has already been applied: A 6D cinema at the vaccine museum in Butantã, in São Paulo, where the visitor enters an experience to get to know the human body of a vaccinated person and an unvaccinated person.
Check out the video about 6D cinema below:
Among the brand’s standout projects is the world’s largest indoor LED sphere, The Sphere, the contribution to the VDNKh Architectural Museum in Moscow, the creation of a Museum Boat on the world’s largest sailing catamaran for the company Art Explore and the application of panels in high-end homes, immersive and personalized visual experiences, and countless other projects for major brands in all types of spaces.
Leyard Planar, with 14.4% market share of the global market, wants to grow 30% in 2024 in Brazil
Leyard Planar, founded in 1995 in China, was a pioneer in the development and manufacturing of high-resolution and quality LED panels, gaining recognition and success in global markets. Through continuous technological advancements, Leyard Planar has expanded its line of products and services, offering innovative solutions for a wide range of applications, including digital advertising, digital signage, live broadcasts, events, corporate installations, and more.
Over the years, Leyard Planar has acquired industry-leading companies and brands such as Planar, Vteam, Linso, Optrack, Glux and others, further strengthening its position as a leading display technology provider. The company continues to invest in research and development, constantly seeking to improve its solutions and offer cutting-edge products that meet market needs.
It is present on all continents, operating in 24 countries: United States, China, Canada, United Kingdom, Germany, France, Netherlands, Italy, Switzerland, Sweden, Norway, Finland, Belgium, Denmark, Ireland, Poland, Portugal, Czech Republic , Russia, Japan, Australia, Brazil, Mexico, Colombia, United Arab Emirates and others.
In Brazil, Leyard Planar began its activities in 2014, with unique and exclusive work as a manufacturer to support market supplier partners to have access to the most recent and updated LED panel technology. Today, about to complete its 10 years of operation, in March 2024, it is recognized for a history marked by its commitment to technological excellence, services and customer satisfaction. Currently, it is the only manufacturer of LED panels present in Brazil and Latin America with a fully structured local team in all areas and showroom.
“Our main expansion strategy is to invest for the long term and for the safety of our customers. After all, everyone knows companies that appear quickly on the market, but disappear just as quickly. We are completing 10 years in Brazil and creating a solid structure for our partners and customers. Customer service, well-prepared and certified laboratories, technicians and engineers, in other words, everything to make the experience and journey complete”, assures Odair Tremante, CEO of Leyard Planar Brazil and Latin America.
In Brazil, Leyard Planar’s focus is on LED panels. There are several indoor and outdoor LED panel solutions with different characteristics, formats, flexibility and sizes. The company’s portfolio includes specialized products and a diverse range of pixel pitch resolution options ranging from 0.9 MicroLED to 10mm, to serve all types of segments such as retail, broadcasting, external and internal advertising, corporate environments, events, auditoriums , control rooms, residential and more. In LCD, the company is the only one on the market to bring the first specialized solution to serve corporate environments.
The company remains the global leader in value for six consecutive years, increasing its market share by 14.4%. It is also a pioneer in several developments and research into LED technology, including the new microLED. In Brazil and Latin America, several markets are adopting LED panels at an accelerated rate. An example of this is retail. We tripled retail volume from 2022 to 2024.
According to the CEO, “globally the company has already exceeded USD 2 billion in revenue. In addition to LED panels, we have 28 other companies in the group. In Brazil and Latin America, we brought more than R$100 million to the market in 2023 and we estimate a growth of 30% for 2024. In the first two months of this year alone, we have already noticed a growth in demand that exceeds this percentage”.
Leyard’s revenue in Brazil in 2023 reached around R$94 million. We estimate a growth of 30% for the year 2024. There were 94 million in Brazil and 6 million in Mexico and Colombia.
The reason is simple. The panels have reduced in value and reached resolutions that allow numerous areas to adopt this technology.
“The technical advantages are countless. Different formats and options sharpen creativity and allow for indoor and outdoor application (curved, transparent, floor, ceiling, spherical, concave, etc.)”, adds Dimas de Oliveira, product manager at Leyard Planar.
Today the company has around 245 patents in product development. In this way, it reinforces its position as a pioneer in the display industry.
Products
Cabinet Lines (Indoor)
Cabinet Lines (Outdoor)
Rental Cabinet Lines (Indoor and Outdoor)
Module Lines (Indoor and Outdoor)
Creative LED Panels
Service
Showroom Leyard Planar
Opening hours: Monday to Friday, 9am to 5pm (by appointment)
Location: Av. Dr. Chucri Zaidan, 1550, Conjunto 1905, Vila Cordeiro – São Paulo (SP)
*Cover photo: Disclosure/Leyard Planar
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