The operation will be led by Mariana Ricciardi, the company’s executive and creative producer, and already has projects under negotiation
Boiler Filmes announced the creation of a division focused exclusively on entertainment, which will be led by Mariana Ricciardi, the company’s executive and creative producer and who works in all stages of production and business of audiovisual products.
The operation begins with projects in negotiation and financing process, three of which are international co-productions with Argentina, Chile and Portugal.
“It is natural to add the Entertainment operation to Boiler’s business, given the company’s maturity in the advertising market. Now, Boiler will work on managing the development and execution of audiovisual products, together with renowned talents, production houses and market agents”, stated Mariana.
Throughout her career, the executive has worked on more than 25 audiovisual works for both television and videos on demand.
“After everything that Boiler has achieved in the last two years, it makes perfect sense for us to start in the Entertainment area and it makes even more sense that it is with the leadership of Mariana Ricciardi, who brings with her all the confidence of the market. We are very excited about this new step”, added Juliana Martellotta, partner at Boiler Filmes.
