Maintaining its position as the airline that most believes, connects and invests in Brazil, Azulthe largest company in terms of number of flights and cities served in the country, today launches a campaign made in partnership with the agency Africa Creativestarring athletes who will compete for gold in the Paris Olympic Games and are sponsored by the company: Flávia Saraiva, Gustavo Bala Loka, Diana Alecrim, Isaac Souza and Alison dos Santos.
The film with the slogan ‘Azul, official sponsor of the team that flies’ recorded at the Team Brasil Training Center, in Rio de Janeiro (RJ), celebrates the essence of flying in all its forms at the Olympic Games: jumping, cycling, diving, over hurdles and even in volleyball. With references to each sport practiced by the athletes, the film also highlights that “happy are those who can fly, fly for hours or for milliseconds, those who fly to many destinations or change yours with a single flight”. The production also brings references that connect plane travel with sports and how the “happiness of those who fly” is present on all these occasions.
“Azul, which has been connecting all corners of Brazil with the world for over 15 years, and which has the country’s map printed on all of its aircraft, could not fail to support the athletes at this very important moment in their careers. We value the natural beauty and culture of Brazil, which is so rich, diverse and enriching. Happiness is in flying, whether on board one of our planes or on the podium to bring a medal to the country”, highlights Daniel Bicudo, Marketing Director at Azul.
The film, which celebrates the airline’s sponsorship of the Brazilian Olympic Committee, will be shown on subscription channels and will also be available on Azul’s social networks and on the company’s in-flight entertainment system.
In addition to the film, the campaign includes testimonials from partner athletes telling their stories of life and overcoming (one of the factors in choosing these athletes to represent Azul’s values) and the appointment of influencer Fred Bruno as official ambassador. The YouTuber will create exclusive content during the Olympic Games, including at Casa Brasil, the Brazilian Olympic Committee’s space in Paris.
Furthermore, the official website has a personalized landing page and the brand also encourages the use of the hashtag #VOAtimeBR on social media to engage sports fans in conversations about the event.
“We, at Africa Creative, are very happy to be part of this inspiring journey that connects Azul with the values of sport and the Olympic spirit. And, as a Brazilian brand that supports and encourages team Brazil, we want to show that flying goes beyond aircraft: it is about dreams, achievements and the determination to always go further”, concludes Veronica Gordilho, co-COO of Africa Creative.
Datasheet
HAPPY BLUE IS WHO FLY
CREATION by AFRICA CREATIVE
CCO: Sergio Gordilho
Co-CCO: Joanna Monteiro
ECD: Mihail Alexandrov
Creative Directors: Eduardo Ferraz and Milena Zindeluk
Creation: João Vitor Garbelini, Mauricio Lo Sardo and Natalia Catalan
Content: Mayrana Galas and Camila Salles
Talents: Fernando Alonso, Paola Arnelas and Leandro Motta
Co-COO: Verônica Gordilho Araújo
Service: Livia Marquezi, Greta Rodrigues, Barbara Gamberini and Maria Beatriz Rodrigues
Media: Pedro Eustachio, Thiago Martinez, Caio Augusto, Maria Fernanda, Amanda Siqueira, Samuel Dourado, Elidiane do Carmo and Thais Moreira
CSO: Ana Paula Kuroki
Head of Strategy: Anne Corbucci
Planning: Guilherme Godinho and Victoria Franco
RTV: Rodrigo Ferrari, Eduardo Machado, Carmen Castillo and Juarez Lima
FILM DIRECTION by MAGMA
DIRECTION: Drop
EXECUTIVE PRODUCTION: Marcela Santos and Giovana Grigolin
SERVICE: Beatriz Couto
CREATIVE RESEARCH: Beatriz Ribeiro
HEAD OF PRODUCTION: Renata Munaretto
PRODUCTION COORDINATION: Jonas de Matos
DIRECTION ASSISTANCE: Natália Reis
PHOTOGRAPHY DIRECTION: Kairo Lenz
CAMERA ASSISTANTS: Cristiano Machado and Clara Tinoco
UNDERWATER CAMERA OPERATOR: Carlos Henrique de Melo
DRONE OPERATOR: Heitor Teles
STEADICAM OPERATOR: Fernando Arruzzo
ART DIRECTION: Alex Santana
ART PRODUCTION: Daniel Oliveira dos Santos
PRODUCTION OF OBJECTS: Gabriella Andrade Alves
COSTUME: Carolina Lobo
BEAUTY: Marcela Vieira
PRODUCTION DIRECTION: Juliana Lima and Victor Ferrari
PRODUCTION TEAM: Bruno Eppinghaus, Viviana Lima, Bernardo Telles
GAFFER: Diogo Costa Carvalheiro
CHIEF ENGINEER: Luiz Nicolau da Silva
LOGGER: Carlos Fernando de Lima (Café)
CAST/ATHLETES: Flávia Saraiva, Diane Alecrim, Isaac Souza and Gustavo Bala Loka
INTERVENTION ATHLETES by IMAN
Executive Production: Marcela Santos and Giovana Grigolin
POST PRODUCTION by MOSAICO
POST COORDINATION: Yago Rodrigues and Patricia Rodrigues
FINALIZATION: Jairo Santos and Tuna Canepari
EDITION: Carlos Eduardo
TECHNICAL DIRECTION: Gustavo Minicucci
LEAD FLAME ARTIST: Eduardo Nascimento
VFX COMPOSERS: Eduardo Rios and Fernando Branco
3D SUPERVISION: Rodolfo Felipe Vasconcelos Roth
ANIMATION AND 3D FX: Diego Fontanella Shervensquy
3D MODELING AND LOOK DEV: Alex Magno Lima Freitas Chaves
RIGGER TD AND 3D ANIMATION: Henrique Melo
COLOR TREATMENT: Bleach
SENIOR COLORIST: Sergio Pasqualino Jr
FULL COLORIST: David Queiroz, Bruno Pontes, Natan Luna and Ian Pasqualino
SUPERVISOR AND COLOR COORDINATOR: Fabio Abreu
ENGINEER: Allan Pasqualino
ILLUSTRATION AND 2D: Bullet Eye
DOCUMENTARY DIRECTION by LA COBRA
DIRECTOR: Mari Cobra
SERVICE: Giuliana Eira
PRODUCTION COORDINATOR: Jonas Mattos
PRODUCTION DIRECTOR: Juliana Lima and Victor Ferrari
PRODUCER: Bruno Eppinghaus
PHOTOGRAPHY DIRECTOR: Kairo Lenz
STILL PHOTOGRAPHER: Lucas Affonso
COSTUME DESIGN: Carolina Lobato
ILLUSTRATOR: Thais Gomes
ANIMATOR: Danila Ribeiro
EDITOR: Gabriel Lancman
COLOR: PSYCHO N’ LOOK
MANAGEMENT AND POST PRODUCTION: TroopPost
AUDIO by ANTFOOD MUSIC & SOUND DESIGN
CREATIVE DIRECTION: Lou Schmidt, Fernando Rojo and Tiago Mago
EXECUTIVE PRODUCTION: Renato Castro and Christiane Rachel
MUSICAL PRODUCTION: Lou Schmidt, Fernando Rojo, Tiago Mago, Luis Bergmann, Vinicius Nunes and Lucas Baldin
PRODUCTION COORDINATION: Fernando Ianni, Monique Munhoz
FINISHING: Bruno Broaska, Fabian Jorge, Pablo Homem de Mello
BLUE CLIENT: Daniel Bicudo, Tariana Cruz, Fabiana Alves, Fernanda Intropedi and Arnaldo Arruda
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