Piece produced by Trator Filmes shows a group of friends looking for a different meal
Abbraccio presented its new campaign with the signature “It’s really different, it’s really Abbraccio”, developed by Mestiça and which aims to highlight the authenticity of the gastronomic experience offered by the restaurant.
The campaign is inspired by the essence of the Italian casual dining restaurant and portrays a group of friends looking for a different meal. The video has a soundtrack designed exclusively for him, combining classic and modern.
“The new campaign reinforces how we always have ‘open arms’ for our customers, as a welcoming place, where everyone is welcomed with warmth and hospitality. This approach seeks to convey the true Italian spirit, creating an environment where everyone feels at home”, said Raquel Paternesi, senior marketing director at Bloomin’Brands, the group that owns Abbracio in Brazil.
The piece, produced by Trator Filmes and with audio production by Ritmika, also reinforces key elements such as personalization and hospitality, fundamental pillars of the brand, from service to the presentation of dishes.
“The restaurant is located within the largest shopping malls in Brazil and we wanted to show that it can be an extraordinary option for those looking for something different. The soundtrack brings all this grandeur that Abbraccio offers, with many scenes of appetite appeal, typical of the gastronomic environment, which are the best way to win over customers. It is an invitation to a gourmet experience to live the essence of Abbraccio”, explained Paulo Sanna, CEO of Mestiça.
In addition to films for TV and cinema, the 360º campaign also features interactive OOH actions synchronizing the time of day with dish options for occasions such as lunch, happy hour and dinner, and an action with FOOH.
In addition to this, the agency also prepared an always on project for digital networks with pieces for social media such as Meta, TikTok and YouTube and also plans actions with influencers.