Action is part of the “Tempo de Amor” campaign, which celebrates the importance of quality time between couples
Hering promoted a Valentine’s Day action in partnership with influencer Malu Borges and her husband, João Victor.
In a personalized tuk-tuk from the brand, with pieces from the brand, the influencers shared their stories during a journey through Rio de Janeiro, on a route that started at the couple’s residence, passed through Praia da Barra da Tijuca and ended at the Hering store in Ipanema, where an event for content creator couples took place last Tuesday (4).
During the tour, the couple told a little about the story of how they met, about their first meeting, what they like most about each other, as well as how their long-distance relationship began, as she lived in Petrópolis and he lived in Rio. of January.
The action is part of the “Tempo de Amor” campaign, led by couples Sabrina Sato and Nicolas Prattes, Carla Salle and Gabriel Leone, which aims to reinforce the importance of the quality of time spent and dedicating special moments to the people we love, through everyday stories and memorable moments.
The collection dedicated to the date celebrated on June 12th brings some of the main bets for the season, such as knitted overlays, denim jackets and trench coats, as well as a t-shirt, sweatshirt with Hering lettering and 1990 pants.