Campaign, which was launched this Monday (10), was developed by VML
Vivo’s new campaign shows Vivo Pré as a platform for continuous benefits. Gil do Vigor, who remains the product’s ambassador, will once again be the star of the campaign created by VML Brasil, which brings a proposal with cutting-edge technological production.
With the signature “It’s really worth having the Biggest Pré in Brazil”, the first films will show more of the advantages of Vivo Pré customers with Vale Bonus, a discount program where customers can use their balance as part of the payment at more than 2,500 partners .
The pieces will explore everyday situations in different environments, such as transport and restaurants, to illustrate the benefits of Vivo Pré. The next films should address other advantages such as internet sharing, double YouTube and gig bonuses when recharging through the Vivo App.
