The agency will be responsible for action that includes digital marketing and social media
Druid Creative Gaming was the agency chosen to be responsible for the campaign that will celebrate 20 years of the game World of Warcraft (WOW) and the new expansion The War Within, from developer and distributor Blizzard.
After a competition process, Druid was chosen to launch the tenth package of the online RPG game season. “We are excited about the opportunity to develop a campaign that not only celebrates the past, but also projects a future of continued innovation and success for Blizzard and especially the World of Warcraft franchise. We have a large portion of the team who are fans of the franchise and we are developing a unique and memorable experience for different generations of WOW players”, says Rafael Hessel, general creative director at Druid.
The agency developed the creative concept and visual identity through a unique and coherent narrative, highlighting the brand’s legacy and calling for the challenge of expansion, with an integrated digital marketing campaign and content for social networks, in addition to videos and graphic materials that highlight the game’s story and the importance of the new expansion.
