“Chama o Kwai” project will feature a weekly program, partnership with Rádio Craque Neto and exclusive content from Flamengo
Kwai debuted a tab focused on football content on the platform. The project, called “Chama o Kwai”, will offer a variety of content on the topic, partnerships with live broadcasts and round tables with guests.
On Tuesdays, the platform will present the program “Melhor de 3”, a series of weekly lives broadcast directly from the company’s studio that will be presented by Paloma Tocci, journalist and presenter of Show do Esporte na Band; Rodrigo Mussi, fan and host of SPFC and JP Sgarbi, journalist revealed by the reality show Microfone Aberto no Kwai in 2021 and presenter of Jogo Aberto na Band. Throughout the episodes, they will welcome guests to discuss the latest rounds and games of national and international championships.
“The new tab provides our users with a unique way to engage with Brazilian football. With exclusive content and partnerships with big names in the sector, we are committed to offering an unparalleled complementary experience for those passionate about the sport on our platform”, said Claudine Bayma, general director of Kwai.
Furthermore, in partnership with Rádio Craque Neto, Kwai will also have the channel’s broadcasts with live narrations of football games.
In total, there will be around 30 games per month, with an emphasis on the Brasileirão, Libertadores, Sul-Americana, as well as the women’s Paulistão, which will also feature images of the matches.
Flamengo fans will have access to live narrations on Fla TV of the team’s games directly on Flamengo’s official profile on Kwai.
