Brazilian businesses expect sales growth on Valentine's Day

Around 99.7 million Brazilians are expected to go shopping, an increase of 7.6 million compared to 2023.

As Valentine’s Day approaching, Brazilian commerce is preparing for a season of promising profits, driven by the desire to give gifts and share special moments. This year, around 99.7 million Brazilians are expected to make purchases, an increase of 7.6 million people compared to the previous year, according to a survey by SPC Brasil (Credit Protection Service), in partnership with Offerwise . Furthermore, according to the Brazilian Electronic Commerce Association (Abcomm), a large part of these sales must be online, with the estimated e-commerce revenue in 2024 being R$205.11 billion.

According to Marketing and Business Strategy specialist, Frederico Burlamaqui, Valentine’s Day is the last major retail promotional date in the first half of the year, being an excellent opportunity to close the first half of the year well and obtain valuable data to improve sales in the remainder of 2024.

“Valentine’s Day is a great chance to boost sales and attract a diverse audience, offering everything from physical gifts to different experiences, such as trips or romantic dinners”, explains Burlamaqui.

How to prepare to sell more

Planning is essential to maximize sales on Valentine’s Day, as it allows retailers to anticipate demands and develop effective strategies. In addition, defining clear goals and analyzing the sales history of previous years helps to identify which products and services have had greater acceptance, enabling the preparation of an adequate stock and the repetition of successful actions.

“Planning allows the creation of creative promotional campaigns aligned with consumer trends, ensuring that marketing efforts are precisely targeted. Well-structured planning also includes the integration of digital and physical channels, personalization of the customer experience and continuous data analysis for real-time adjustments, ensuring optimized performance during the Valentine’s Day shopping season”, explains the expert .

Analyzing market trends is also essential for increasing sales on Valentine’s Day, as it allows retailers to understand consumer behavior and preferences.

“By observing consumer trends, purchasing patterns from previous years and industry news, companies can identify which products and services have the greatest potential for success. This analysis helps anticipate demands, adjust inventory, and create compelling offers that resonate with audience desires. Furthermore, being aware of trends allows you to innovate and differentiate yourself from the competition, offering gift options that go beyond what is expected. With accurate insights, retailers can develop more effective and targeted marketing campaigns, increasing engagement and, consequently, sales”, says Burlamaqui.

Tips for selling more on Valentine’s Day

Focus on personalizing the customer experience: Personalization continues to be a strong trend in 2024. Consumers expect unique experiences tailored to their preferences, from personalized messages to product recommendations based on purchase history.
Use digital channels: digital channels like WhatsApp and social networks are essential for reaching and engaging consumers. Send exclusive promotions and last-minute reminders via Whatsapp and create interactive content on social media to expand the campaign’s reach.
Develop thematic and creative campaigns: Develop themed campaigns that celebrate love in an innovative way, using attractive videos, GIFs and images to tell love stories and generate engagement.
Market trend analysis: Use analysis tools to monitor campaign performance and be prepared to adjust the strategy based on the insights gained.
Plan ahead: Create a detailed calendar with all planned actions and collaborate with other stores and suppliers to offer special packages.
Run special promotions and themed kits: Offer exclusive discounts and gifts for purchases over a certain amount and create themed product kits perfect for Valentine’s Day gifts.
Integrate online and offline sales: Offers an omnichannel shopping experience, allowing customers to buy online and pick up in-store, ensuring a consistent experience across all channels.
Invest in collaboration with digital influencers: Partnerships with digital influencers can amplify the brand’s message and engage the public in an authentic and relevant way.
Hold contests and sweepstakes: Organize creative contests and attractive giveaways that encourage customers to share their love stories, increasing engagement and attracting new customers.