Former Google, Rodrigo Carmo will be responsible for managing media, data and experience strategy
The Asia agency announced the hiring of Rodrigo Carmo as chief media officer and will be responsible for the strategic management of media, data and experiences.
Rodrigo has more than 15 years of experience in the advertising agency and digital platform market and has worked for Procter & Gamble, Vivo, Natura, Ambev, Reckitt Benkiser, Citroen, PicPay and Bauducco, in companies such as Crispin Porter, Africa Creative, Havas Group and KPMG Peat Marwick. He recently held the position of head of industry at Google for the destination marketing division, serving the Auto, Finance, Telco and CPG segments.
“We are very happy to have him on the team. Rodrigo’s experience and competence will contribute to our business solutions for brands through physical and digital experiences”, celebrates Sérgio Brandão, co-founder and CEO of Asia.