To the delight of fans of McDonald’s and festivals, the novelty of the time is that the fast-food chain will be present at the Lollapalooza Brazil as one of the power options. With this movement, the brand reinforces the connection with the music universe and seeks to get even closer to the young audience.
There will be two kitchens with more than 200 employees involved in the operation that will serve the public. In addition to the onsite activation, McDonald’s will also sponsor the live streams on multishow and will also bring offers at McDelivery and themed combos for those who choose to enjoy the festival at home.
For João Branco, VP of Marketing at McDonald’s BrazilMéqui no Lolla BR is an opportunity to create new experiences for the brand’s fans.
“We are a brand that values good times and, without a doubt, enjoying a show by your favorite artist is something really special. Therefore, we took the opportunity to be at one of the most loved festivals by Brazilians to strengthen our connection with the young audience and we will have a broad strategy, in all our channels”.
Over the next few weeks, the network will launch other activations and promotions that will be released to fans.
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