Action includes four films for social media, partnerships with content creators, live shop and action on a TV show
Renner presented its Valentine’s Day campaign, where it is inviting its customers to impress their loved ones, entitled “#QuemAmaImpressiona”.
With a focus on digital, the action features four films for social media, partnerships with content creators, a live shop and an activation on the program “What story is this, Porchat?”, where influencer Eliezer and presenter Fábio Porchat will tell their stories of curious dates and attempts to impress that didn’t work out so well.
“There are many styles of love and different ways of demonstrating this feeling. But the search for surprising the other can often be stressful. Renner, as an ally of customers, will help in the mission of finding your way to impress on this Day Valentine’s Day, whether with a special statement or that enchanting gift”, said Renata Altenfelder, Marketing Director of the Lojas Renner Ecosystem.
Throughout the campaign, the company will encourage the social media audience to comment on declarations of love — those that were successful and those that were not so successful. In other content sections, the retailer will explore the meanings behind each gift.
