A CONMEBOL Copa América, a tournament that will take place from June 20th to July 14th in the United States, is approaching. To celebrate this moment and support the sport, TCL and Mercado Livre announced their sponsorship of the championship. See below for more information about these agreements:
TCL
A TCLthe leading global brand in consumer electronics and the fastest growing brand in the world in all categories, announces for the third consecutive year the renewal of its sponsorship with CONMEBOL Copa América to participate in its 2024th edition.
With a long history of partnerships in the world of football, which includes sponsorship of CONMEBOL Libertadores and also important local initiatives, TCL supports sport as an important part of its marketing strategy.
“Renewing sports partnerships is part of our communication strategy to support the brand’s sustained growth trajectory in Latin America. Furthermore, great sporting moments deserve to be watched on special screens like the ones we offer in our products and this explains the excellent results we have had: we are the number 1 brand in sales of 98-inch TVs in the world and the 2nd best TV brand in the world according to OMDIA.” says Dale Chen, Director of Marketing Latin America at TCL.
With the portfolio focused on large-screen TVs, in 2024, the launches of the TCL P755 and C655, both measuring 98 inches, in addition to the 115-inch TCL QD-Mini LED X955 Max, bring innovative technologies that combine high-performance and artificial intelligence . In the air conditioner segment, the stars of the moment are the FreshIn and T-Pro models that combine connectivity, comfort and energy savings.
“In line with our strategy, TCL adopted the Time To Go Big tagline to reinforce communication and focus on large screens, which will provide our consumers with incredible immersive experiences. In other words, major tournaments such as football in the Americas can be watched on great products, of excellent quality, allowing people, even without leaving the comfort of their homes, to feel like they are inside the stadium, but with the comfort that only our air conditioners provide. air can provide”, reinforces the executive.
The brand will be present in field communications such as LED boards, referees’ shirts and VAR. Not to mention the exposure during interviews and official communications from the Championship.
“We are proud to close this alliance once again with TCL, a brand that contributes to allowing our fans to experience the greatness of the best of CONMEBOL Copa América USA through its high quality products, where the 16 teams will rock the continent, ” said Juan Emilio Roa, CONMEBOL Marketing and Commercial Director.
Find out more information about the launches:
TCL X955 MAX 115’’
With 4K QD-Mini LED technology, this television has a Google TV system, IMAX Enhanced, Dolby Vision IQ and HDR10+ for greater image quality. In addition, it comes with gaming features such as Game Accelerator, MEMC 120Hz, VRR 144Hz, DLG 240Hz and FreeSync Premium Pro. The X955 MAX has an Onkyo sound system, Dolby Atmos, DTS:Virtual X, 6.2.2 Channels, Bluetooth 5.2 and Wi -Fi. This model has the world’s largest QD-Mini LED screen with 115” and ultra-thin design.
TCL 4K UHD TV 98P755
The 98” P755 model is compatible with Dolby Vision QI and Dolby Atmos content, with HDR 10+ technology, Micro Dimming, MEMC 120 Hz algorithm, Google TV operating system with subwoofer and AiPQ GEN 3 processor. The 98P755 TV also has features for gaming experiences, such as VRR (144 Hz), 240Hz DLG, ALLM, HDMI 2.1 that provides high-resolution video transmission and high-definition audio, FreeSync Premium Pro and Dolby Vision Gaming. In addition, it has Wide Color Gamut (WCG) technology, which presents an impressive variety of colors, vivid and realistic, in addition to TUV Low Blue Light software, which reduces the blue light component of the image. The P755 model is also available in other inches such as 43”, 50”, 55”, 65”, and 75”, however, with different features.
TCL QLED TV 98C655
This 98” model has QLED technology, 4K (UHD), HDR 10+, Dolby Vision IQ and Dolby Vision Gaming. Featuring the features of 144Hz VRR, ALLM, MEMC 120Hz, AiPQ, FreeSync Premium, 240Hz Game Accelerator, Low Blue Light. With the Google TV operating system, it comes with Google Assistant, remote voice control, without using the remote control and Hands Free Voice Control, it is compatible with Works with Alexa and Works with Apple HomeKit. Of the connections, it has HDMI 2.1, integrated WI-FI with Dual Band 2.4 GHz and 5 GHz, Bluetooh 5.0, Chromecast built-in. The sound system is Onkyo, it has Dolby Atmos, DTS-HD & Virtual-X. The C655 model is also available in sizes of 50”, 55”, 65” and 85”, however, with features different.
TCL FreshIN 2.0 Inverter
With an exclusive air renewal system, capable of renewing oxygen levels with a flow rate of up to 60m3/h and maintaining control of indoor humidity, the air conditioning model improves indoor air quality. Furthermore, it has a sterilization function, a filter that makes the air cleaner and healthier, feature self-cleaning, filter clean alert and a series of other benefits.
Split HW Inverter T-Pro
TCL’s HW Inverter T-Pro air conditioning has capacities of 12,000, 18,000 and 24,000 BTU/h with a “hot and cold” option. The model has the Brisa system, with gust-free ventilation, and can be controlled entirely via Wi-Fi through the TCL Home app, which also connects to TCL TVs. Furthermore, the model offers a self-cleaning system that prevents the formation of mold and bacteria in the unit, improving air quality, and a high temperature sterilization function that eliminates up to 90% of fungi, bacteria and viruses. The T-Pro guarantees up to 75% energy savings, and also has functions such as ECO mode and power limiter.
Free market
O Free market and CONMEBOL announced another partnership agreement. The leading e-commerce in Latin America is the new official sponsor of CONMEBOL Copa América 2024,
The historic agreement reinforces the company’s commitment to increasingly investing in the sports scene and seeks to strengthen its commitment to contributing to the construction of a lasting legacy, creating authentic connections aligned with its fundamental values.
“Mercado Livre chose to support CONMEBOL Copa América USA 2024™ because we recognize the central role that football plays in the lives of people in South America,” says Sean Summers, CMO of Mercado Livre. “As with the most popular sport in the region, we see an intrinsic connection with our values of inclusion, diversity and connection with millions of users. We are committed to offering valuable and authentic experiences, not just in e-commerce, but also in supporting the sport we love so much,” he added.
The announced investment consists of brand activations and promotions in competition matches, in addition to expanding the partnership between Mercado Livre and CONMEBOL, which becomes a sponsor of all competitions organized by the entity, including CONMEBOL Libertadores (men’s and women’s), CONMEBOL Sul -Americana and CONMEBOL Recopa.
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