Apple Intelligence, which will be integrated into devices for free, promises simplified navigation and advanced tools.
A Apple, one of the largest smartphone manufacturers in the world, announced, during its event aimed at developers this Monday (10), that its voice assistant will receive an update. With the test version scheduled to be launched during the US autumn (from September to November), the new Siri will now have the ChatGPTyes OpenAIon your system.
This new personalized artificial intelligence, called ‘Apple Intelligence’, will offer more simplified forms of navigation for users, in addition to boosting tools such as text generation and task automation. During the demonstration at WWDC (‘Apple Worldwide Developers Conference’), the company revealed that the “new Siri” will be able to extract information and act within applications, being able to examine messages and photos to find specific information according to the user’s desires. Apple also confirmed other features, such as image generation and emoji creation.
Additionally, Apple’s new AI will act as a chatbot that can receive commands via text and voice. According to executives, interaction with Siri will no longer be robotic and will become more natural, personal and relevant according to the context.
Another point in favor of the company created by Steve Jobs is that, unlike other artificial intelligence, such as Copilot, from Microsoft, Apple Intelligence is a free service. And to reinforce its commitment to user privacy, Apple announced that it will collect some data from users to improve the experience, but will never share it.
According to Apple’s executive director, Tim Cook, the update will be responsible for taking Apple products, such as iPhones, MacBooks and iPads, “to new heights”.
“AI has to understand and be grounded in your personal context, such as your routine, your relationships, communications and more. And of course, you have to have privacy. All of this goes beyond artificial intelligence. It’s personal intelligence,” said Tim Cook when presenting Apple Intelligence.
Despite the company’s euphoria with the news, it still needs to accelerate its steps if it wants to catch up with other technology giants, such as Samsunga Microsoft e Nvidiawhich are a few meters ahead of Apple in the artificial intelligence race.
Still on the technology giants, Apple’s news was the target of mockery and negative criticism from Samsung and the billionaire Elon Musk. Check out:
Adding “Apple” doesn’t make it new or groundbreaking. Welcome to AI 🍎.
— Samsung Mobile US (@SamsungMobileUS) June 10, 2024
“Adding ‘Apple’ doesn’t make it new or innovative. Welcome to AI”, published one of the South Korean company’s official profiles on Twitter.
The owner of Tesla and Twitter, Elon Musk, in a gesture conflicting with the ideals defended by him, who announces himself as a defender of freedom, sent out a series of tweets in which he threatened to ban the use of iPhones within his companies, claiming that OpenAI poses a data security risk.
And visitors will have to check their Apple devices at the door, where they will be stored in a Faraday cage
— Elon Musk (@elonmusk) June 10, 2024
“If Apple integrates OpenAI at the operating system level, Apple devices will be banned in my companies. This is an unacceptable security breach.
And visitors will have to check their Apple devices at the door, where they will be stored in a Faraday cage,” Musk said.
He completed by emphasizing his stance against a new partnership.
It’s patently absurd that Apple isn’t smart enough to make their own AI, yet is somehow capable of ensuring that OpenAI will protect your security & privacy!
Apple has no clue what’s actually going on once they hand your data over to OpenAI. They’re selling you down the river.
— Elon Musk (@elonmusk) June 10, 2024
“It is clearly absurd that Apple is not smart enough to create its own AI, but is somehow able to ensure that OpenAI protects its security and privacy!
Apple has no idea what’s really going on after they hand over their data to OpenAI. They are selling you down the river”, concluded the Twitter owner.
At the time of publication of this article, Apple had not refuted the position of its rival and the billionaire.
Despite the allegations, the real criticism worth making against Tim Cook’s company’s new move is the fact that, by partnering with OpenAI, Apple certifies that it is no longer capable of providing the most advanced service on the market alone. for your users. The initiative is also an unusual move for a company that is so protective of its products and operating system, which is one of the possible reasons why it hesitated, for a long time, to enter the field of artificial intelligence.
What remains at the moment is to wait for the official launch of Apple Intelligence to find out if one of the biggest technology leaders in the world has managed to make up for lost time or if it still needs to run a few more marathons to catch up with the biggest AI developers.
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