The event combines an Instagrammable space, a ride on the largest Ferris wheel in Latin America and an exclusive dinner.
Valentine’s Day is coming and, thinking about the date, the Brazil Electronicsspecialist importer of traditional brands and exclusive authorized distributor in Brazil for the company’s line of instant cameras and photo printers Kodak and Roda Rico, the largest Ferris wheel in Latin America, will promote an unprecedented action on June 12th. Couples, friends and family will be able to enjoy special moments and even take memories home.
People will go through a circuit that starts in an ‘instagrammable’ space, where each person will receive a printed photo of the moment, taken by the Mini Shot Retro, a new Kodak camera that is two in one: instant camera and bluetooth photo printer . Afterwards, participants can ride the Ferris wheel for 40 minutes or before, if it is evening, enjoy dinner. The meal involves a cold cuts board, pizza appetizers, sparkling wine, wine or soft drinks. Alcoholic drinks can be exchanged for soda, juice or water.
“The idea is for lovers to do something romantic, and friends and family to do something different, which at the same time remains forever in their memory and also on paper, as Kodak photos were made to last at least 50 years. We believe that the action will be a success as more and more generations are looking for unique and memorable experiences”, says Fernando Perfeito, Director of Marketing and Sales at Brazil Electronics.
The action is not just for lovers, it is also aimed at “valentines”, that is, people who want to celebrate different relationships, including friendships and family relationships.
“In the United States, ‘Valentines Day’ is widely celebrated as a day of love and affection between romantic partners, friends and relatives. We want to bring this idea into action, after all, love is universal”, adds Fernando.
The biggest Ferris wheel in Latin America
Roda Rico is an observation wheel, which has a 91 meter high structure, considered the largest in Latin America, located in Candido Portinari Park, in the city of São Paulo. In all of its 42 cabins with 360 panoramic views, users enjoy Wi-Fi, air conditioning, lighting and camera monitoring.
With a sophisticated and modern design, it combines cutting-edge technology with a robust structure to ensure the safety and comfort of all visitors. Roda Rico was inspired by one of the most famous tourist attractions in London (United Kingdom), the London Eye, also known as the London Eye in its translation.
“Ferris wheels are famous for kissing scenes and declarations of love at the top of the ride. Roda Rico transforms itself into this scenario to welcome an audience looking to celebrate the date in a different and magical place”, comments Roda Rico Marketing Manager, Giovanni Castellani.
Service
Kodak e Roda Rico
Date: June 12, 2024
Time: 2pm to 8:30pm
Location: Parque Cândido Portinari | Av. Queiroz Filho, 1365, Vila Hamburguesa – São Paulo (SP)
Tickets and more information at official event website
*Cover photo: Disclosure/Roda Rico
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