Apple leads Kantar BrandZ’s ranking of most valuable brands

For the third year in a row, the company responsible for the iPhone is first on the list with a value of more than US$1.015 trillion

Apple was crowned the most valuable brand in the world, for the third consecutive year, in the Kantar BrandZ Most Valuable Global Brands 2024 ranking, which assesses the value of the world’s top 100 brands.

Occupying first place with a value that exceeds US$ 1 trillion — an increase of 15% compared to last year and the first trillion in the history of Kantar BrandZ —, the brand responsible for the iPhone and which recently announced its AI news is followed by Google, with US$753.474 billion, Microsoft, with US$712.883 billion, Amazon (US$576.622 billion) and McDonald’s (US$221.902 billion).

According to the report, the total value of the 100 most valuable brands evaluated by Kantar reached almost US$8.3 trillion, registering an increase of 20% compared to last year.

Furthermore, the document also pointed out that the recovery in the ranking was driven by technology companies, which are responsible for US$ 1.2 trillion of the total US$ 1.4 trillion in growth compared to 2023.

See which brands are in the Kantar BrandZ Top 10:

1. Apple ($1,015,900 trillion)
2. Google ($753.474 billion)
3. Microsoft ($712,883 billion)
4. Amazon ($576,662 billion)
5. McDonald’s ($221.902 billion)
6. Nvidia ($201,840 billion)
7. Visa ($118.929 billion)
8. Facebook ($166,751 billion)
9. Oracle ($145.498 billion)
10. Tencent ($135.215 billion)