“Paris é Brasa” will feature brands such as Banco do Brasil, Medley, OMO and Samsung, as well as Azul and Wizard in customized quotas
The “Paris é Brasa!” project Master sponsorship quotas are exhausted. The project created in partnership with Youtube, COB and Play9 will feature brands such as Banco do Brasil, Medley, OMO and Samsung, in addition to Azul and Wizard, which occupy two of the six customized quotas.
The initiative’s main feature is coverage of the competition alongside content creators such as Fátima Bernardes, Igão and Mítica (Podpah), Matheus Costa and Seu Zé, Ellen Valias (Weight Athlete), Alê Xavier and Luana Maluf (Passa Bola) , Valentina Bandeira, Daniel Braune, Fábio Cruz (Fabão), Lactea, João Ferdnan, Rafa Tuma, Paul Cabannes, Tino Marcos and Clayton Conservani.
For brands, the sponsorship package includes live streaming of the PodPah Program in Paris on the YouTube homepage on all devices, brand integration across multiple creators’ channels and social media in different formats such as brand mentions, vignettes and other formats according to each campaign, in addition to free media.
“YouTube will be the destination platform for fans to find out about what is happening in the competition and what happened throughout the day. The PodPah program, in addition to bringing a lot of entertainment and information with one of the most popular creators on the platform, will have a massive distribution, with live broadcast on the YouTube home page during the games”, said Tales Almeida, commercial solutions manager for sports at YouTube.
