Agreement provides for the development of scripts that combine entertainment and branded content on the platform
Kwai announced a partnership with KondZilla to develop scripts and opportunities that combine entertainment and branded content for brands.
The debut work of this partnership is in the format of TeleKwai, the platform’s mini-soap opera program, for an urban mobility company. Divided into three chapters, the mini-soap opera has the concept of “The City at Your Rhythm” and is created by Wieden+Kennedy SP.
The campaign made for Uber Moto presents the fictional drama of Arthur, a young man who needs to overcome the weather and the city’s traffic to have a date.
A Love to Look for
The narrator has fallen in love with someone and is so distracted that he ends up arriving late. He will look for help on Uber Moto to get to the meeting, but ends up encountering a problem. He asked the other character to help him, but he couldn’t get there in time. He is very worried about the situation and…
“It is very gratifying for KondZilla to be invited to this partnership between Kwai and Wieden+Kennedy SP. The TeleKwai format, with its original soap operas in vertical format and short episodes, has been a success, and it was a pleasure to participate in the creation process and production. Our expertise spans both short formats and advertising and long fiction formats, and combining these two styles to create something as authentic as TeleKwai was a fun and rewarding experience”, said Tico Fernandes, Creative Director and Partner at KondZilla.
