Alongside the executive will be Fernando Ruocco, who takes over as senior VP and will be responsible for the entire Performance.Monks operation
Media.Monks Brasil presented its leadership structure to the market. Now, Marina Pires, who already headed the office in São Paulo, takes over as managing director of the entire operation in Brazil.
Alongside the executive who will be responsible for the country’s operations, including the areas of finance, talent management, marketing and business growth, will be Fernando Ruocco, who officially takes over as senior vice president and will be responsible for the entire Performance operation. Monks.
“Our proposal is to create experiences and content designed to be shared and expanded in an effective and culturally relevant way. When we go to the market with a clearer positioning, an integrated and complete offer, we are considered by more brands, which have creative strategy, media and technology needs. Brazil does not need another agency, unless it is better or different. This is the case with Media.Monks”, explained Marina.
The new stage of the agency’s maturity as a marketing services platform is also marked by investments in leadership, such as the arrivals of Patricia Gerard, as executive director of Growth, Icaro de Abreu, as ECD, and Quentin Mahé, as head of strategy.
Currently, Media.Monks has a team of 1,400 people in Brazil and a portfolio of 160 clients, including Netflix, Sanofi, Arezzo Group, Pringles, Domino’s.
