In an innovative and captivating initiative, GranPlus, BRF Pet’s Premium Special brand, launches the ‘Mysterious Flavor’ action within the ‘More flavor, please!’ campaign. Your pet asks for GranPlus’. Developed by the agency Bold, the campaign adapts the trend “R$20 or a Mysterious Gift?” for the brand’s target audience: pets. The action aims to highlight the irresistible flavor of GranPlus products, providing an intriguing and fun choice for dogs and cats.
“We needed to highlight the irresistible flavor of GranPlus, and who better than the people themselves? pets to prove this? We decided to highlight them, showing how the product really affects pets’ senses and becomes an easy choice for any pet“, comments Duda Bom Queiroz, Creative Director at Bold.
In action, the influencer Vitor de Castro approached tutors and their pets on the streets of São Paulo (SP), challenging animals to choose between R$20 or GranPlus products. The initiative included the brand’s new launches, such as pâtés for dogs and cats and biscuits for dogs of all ages. The reactions of pets when trying the unique flavors of the products, they were captured and transformed into three dynamic videos, released in Reels format on the brand’s social networks, in collab com from Castro.
The action is part of a campaign that will last throughout the year, offering fun and engaging interactions for tutors and their pets whilst reinforcing the brand’s ‘Simply Irresistible’ positioning.
“One of the ideas of the ‘More flavor, please’ campaign is to place the pet as the protagonist. They are the ones who taste and approve the food. So, the action precisely reflects this strategy combined with the high level of palatability of GranPlus, which offers a variety of flavors and textures to please the most demanding palates”, says Denis Nakashima, Head of Marketing at BRF Pet.
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