Retail Media hires head of marketing communications

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Retail Media hires head of marketing communications























Luciana Matias brings experience in players such as JCDecaux, Elemidia, Helloo and TV Bandeirantes to her CV.

Retail Media announced the arrival of a new executive. From now on, Luciana Matias will be the head of communication and marketing for the operation.

With more than 25 years in the market, Luciana has experience working for several prominent players in the industry on her CV. Graduated in Advertising and postgraduate in Marketing from ESPM, she has experience in companies such as JCDecaux, Elemidia, Helloo and TV Bandeirantes.

Retail Media Lucina Matias 1
Luciana Matias, head of communication and marketing for the operation (Disclosure)

“Luciana has extensive experience in the industry, acquired in different media segments. She understands our business very well and will be an important reinforcement to reinforce our presence and reputation in a consistent and strategic way”, highlights Cristiano Tassinari, partner and CEO of Retail Media .


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