BSBot will allow customers to upload files and receive analysis that translates the technology’s messages
The advertising market is ready to arrive at the Cannes Lions Creativity Festival, which starts next Monday (17). With the awards approaching, Publicis Groupe announced the launch of BSBot, a detector of exaggerated promises involving artificial intelligence.
With the tool, customers will be able to record audio or upload images and text of speeches, meetings, presentations, articles and press releases about AI to receive analysis that translates the technology’s promotion and jargon into real conversations. In addition, BSBot also highlights critical questions that can be asked about that topic.
“The only thing more pervasive than AI right now is the noise around it. Cannes will only amplify it further. AI is already helping to produce exceptional creative work and I’m sure we’ll see more of that, but, As an industry, we run the risk of trying to make AI everything, everywhere, all at once. Unlocking its full power means grounding it in real data, preparing it for 1:1 marketing, and ensuring it is. relevant to specific business needs, designing it for results, not as a product”, explained Arthur Sadoun, President and CEO of Publicis Groupe.
The robot will be launched on the first day of the event and will be available exclusively to Groupe customers. The holding company will also hold more than 30 closed-door sessions to present the benefits of AI.
“In our closed-door sessions, we will define exactly how we can deliver this, through CoreAI, to accelerate our clients’ business and marketing transformation. But don’t tell the robot I said that…” added Sadoun.
