The company has 132 digital faces in the main regions of Brasília
We Super OOH, the result of a partnership between the holding company KOI Group and Ledwave, expanded its portfolio with Visuplac’s digital inventory.
Visuplac is recognized for its urban furniture assets and panels, including clocks that, in addition to advertising, inform the time, date and temperature.
With the partnership, We Super OOH now has 11 iconic clock faces in the Federal District, in addition to 132 clock faces in the main administrative regions of Brasília.
“This is a great achievement for the growth of our media inventory in a space of extreme strategic importance”, celebrates Loli Argello, chief commercial officer at We Super OOH.
The new inventory also features digital transformation in the way OOH advertising is planned, through Programmatic Media (pDOOH).
