Companies invited Gaby Amarantos and Lucy Alves to record the song “Everything I do is with Primor”
Primor and Universal Music have come together in an action that aims to highlight the strength of women in the North and Northeast of the country. To this end, the companies invited Gaby Amarantos and Lucy Alves to record the song “Tudo que eu faz é com Primor”.
The song talks about women who inspire, are exquisite and bring joy wherever they go, in addition to being created by two northeastern women, Mazé Cavalcante and Zélia Santti.
“Primor is the flavor that tells stories because it has been on the Brazilian table in such a significant way for so many years. It is a product that has been delivering flavor and emotion for generations. We are present in the daily lives of millions of families in the North and Northeast. That’s why , we joined the powerful voices of these two artists to honor women, which resulted in a special and unprecedented project”, explains Camille Lau, Marketing Director at Seara.
The project is part of Primor’s new moment, which completes 64 years of existence and is increasingly strengthening its relationship with consumers in these regions.
“With lightness and musicality, the composition promises to praise these women and take a look at both regions of the country. We are extremely honored to participate in this project and unite these voices in such a remarkable song that praises Brazilian women”, concluded Claudio Vargas, VP and commercial director of Universal Music Brasil.