Brazilian shares of Maybelline and Nubank are on the list
YouTube Ads Marketing analyzed more than 8,000 ads running on YouTube over the past six months and determined what made some ads stand out.
The platform used Google’s most advanced artificial intelligence model, Gemini, and processed feelings, themes, visual elements, spoken language, music and cultural references from companies around the world, generating insights into campaigns. On the list, there are two Brazilian actions that stood out for their commitment to diversity and inclusion.
“Mais uma Canetada”, created by Mutato and media house Bornlogic for Maybelline, announced the singer Ludmilla as the makeup brand’s global ambassador. The piece declares how to challenge beauty standards and, in just four weeks, it already has more than 10 million views.
The other Brazilian action highlighted is “Mundo Nu, um mundo de N possibilities”. Created by Wieden&Kennedy for Nubank, the piece innovates by bringing a sign language interpreter throughout the production in celebration of the company’s ten years.
(Credit: Photo by Nik on Unsplash)
