Created by AlmapBBDO, the piece shows how music drives and encourages people in their everyday lives
LG announced the launch of a campaign that aims to bring the brand closer to generation Z through bluetooh speakers. The news was launched during an event that took place this Wednesday (22), which presented the brand’s new XBooms.
With the motto “Music in Movement”, the company’s main objective is to get closer to generation Z with a video manifesto, signed by AlmapBBDO, which shows how music drives and encourages people in their daily lives.
“Every important moment in our lives has music present. Music renews, reinvents, resurfaces and always finds a way to find us. It is always in motion and, therefore, we are betting on the motto ‘Music in motion'”, said Sonah Lee, head of marketing at LG.
Along with the piece, the brand will also invest in a massive seven-month strategy, with awareness, consideration and performance campaigns, as well as actions at points of sale and content creation for media such as Google, Meta, Spotify and applications that are aimed at generation Z.
During the event, Sonah also introduced the brand’s new ambassador, tiktoker Julia K Barni, and 14 other influencers who will have the mission of amplifying LG’s message through social media and keeping the conversation active.
“We know that audio is closely linked to generation Z, so we are going to invest in various content, being present in the media and participating in conversations. To do this, we will invest in platforms where this audience is present and in points of sale”, explained the executive.
LG will also focus on seasonal dates, such as São João and the Olympics, to promote the products.
