O Burger King is innovating once again, with the launch of the ‘King Rib’ sandwich, made from shredded rib, and with the new line of premium sandwiches ‘The Kings’. As usual, BK brought another creative and fun campaign for the ad, which is already part of its identity, as well as its actions full of puns.
In addition to the shredded rib, the snack is made with a grilled beef burger, cheddar cheese, crispy onion, red onion chutney, three onion rings and garlic mayonnaise, served on a new brioche bun, offering a unique gourmet experience. The new product is now available in all Burger King restaurants in Brazil. BK also presents King Rib fries, crispy and covered with irresistible shredded rib meat and garlic mayonnaise.
But what really caught our attention was the launch campaign, which thanks Procon-SP for being a point of reflection and inspiration. The action refers to a previous BK case, which made waves in 2022, involving a sandwich with a rib aroma and not actually made with rib meat. The episode led the brand to rethink and evolve to create King Rib.
The video produced by the DAVID agency presents the case of the Procon-SP notification in a humorous way, while highlighting the juiciness and natural ingredients of King Costela, reinforcing the quality and flavor of the new sandwich. Check out the film ‘Thanks, Procon-SP!’.
Burger King shares in the spotlight
Burger King has always invested in influencer marketing, using brands and content creators for greater engagement, and added to its communication, the strategy has been a success. Through its creative campaigns and good partnerships, the actions have generated great reach, interaction and rapprochement with the public.
In fact, BK was recognized, for the sixth consecutive year, as the most creative brand in the world, in the ‘WARC Creative 100’ ranking, through the ‘Bug King’ campaign. The company’s annual compilation of marketing insights combined the results of global and regional advertising industry awards that took place in 2023.
This year, according to the performance and impact platform Zeeng, Burger King is among the 10 brands that most engaged in the four-month period. BK had an average of 27 thousand engagements per post on social media.
Crown Your Way
Seeking to celebrate Brazilian diversity, BK launched the ‘Coroa do seu Jeito’ action, to launch four new formats of its famous crown. They are wearing a tiara, tic-tac, bun and fork comb. The crowns were created to accommodate the diversity of textures, shapes and types of curly and frizzy hair.
Carmed BK – Grilled over Fire
Another great partnership! On April Fools’ Day, Carmed and Burger King teamed up to create an unusual lip moisturizer, with a ‘Grilled on Fire’ flavor. The product was made available for free when purchasing some specific BK combos and was very successful.
Tinder e Burger King
On Valentine’s Day, inspired by the essence of Tinder, the fast food chain made coupons available for different combos, such as Combo Super Like and Combo Deu Match, showing its involvement with commemorative dates and marking yet another partnership.
Calvo Drive-Thru
Balding people are a topic that generates a lot of buzz on social media. That’s why Burger King created ‘Calvo Drive-Thru’. The fast-food chain decided to honor them by launching a campaign, where everyone who had baldness with entry on one side, passage through the back and exit on the other side, at BK Drive would receive a free Whopper.
Susana Vieira
Susana Vieira was invited to talk about the secret to keeping your “flame burning”. A great strategy, since the actress is a well-known personality and has many fans.
Dueto Delivery BK
In this action aimed at TikTok, Burger King accepted orders for its own delivery through the social network, also offering R$15.00 coupons to anyone who participated in the movement.
Interested consumers only had to follow the brand’s profile, perform a duet with the official video of the action, pinned on the page, and use the hashtag #DuetoBK. After that, a BK attendant would contact you, via closed message, to proceed with the order and finalize with delivery.
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