Project made in partnership between Globo’s Brand and Communication team and Soundthinkers has 13 vignettes
sportv will present a new visual identity, inspired by sounds, rhythms and elements of Brazilian music, which will be part of its programming from this Friday (14).
The project focuses on the plurality of national instruments, the Brazilian passion for sport and the integration of sounds characteristic of each sport. For the announcement, the channel launched a campaign starring narrators, commentators and presenters.
“What we are doing is still part of the channel’s brand repositioning process. In 2021 we changed the visual identity, in a stage that also involved the new personality we wanted to implement. Now it’s the turn of the sound identity. It was a long process, of learning, to reach this final version, the sound signature. Our goal is for people to be able to recognize sportv just by listening to this sound”, said Julia Censi, marketing manager for sportv channels.
The new sound identity will permeate all sportv programming and can already be seen in some communication pieces throughout the break, such as personalized vignettes by modality specially developed for the Paris 2024 Olympic Games. In total, there are 13 vignettes with the participation of athletes Olympics that reinforce the brand’s sound branding.
The project was carried out in partnership between Globo’s Brand and Communication team and Soundthinkers
