Campaign developed by DPZ offers special odds and actions on platforms such as Tinder and Spotify.
This Valentine’s Day week, Sportingbet also entered the romantic atmosphere, but with a spicy touch to explore the passion of the fans. In the rounds from the 11th to the 17th of June of the Brazilian championshipthe sports betting brand carries out a special action exploring the famous “Ex Law”, with a record number of players facing their former clubs, there will be no less than 15 games, with a total of 22 players who must take the field against teams they have defended in the past.
In Brazilian football, the “Lei do Ex” is the well-known maxim that suggests that a player is more likely to score a goal when playing against his former club. Taking advantage of the commemorative date, Sportingbet has prepared an exclusive tab, where fans can bet with boosted odds on selected players who will have the chance to score goals against their former teams.
Developed by the agency DPZthe campaign features a launch video presenting the concept, as well as special media actions in the Tinderwith exclusive brand polls, and also on Spotify, with a segmentation focused on famous artists from the world of suffering. The brand will explore assets from its sponsorship package on Sportv to communicate the action in these rounds, in addition to special content on the LED panels of the Palmeiras x Vasco game, on 13/06.
“While many brands will talk this week about couples in love, Sportingbet decided to give the ex a chance. Our goal was to unite the passion for football with the emotion of Valentine’s Day, and so we found an innovative and engaging way to connect the two. So, if you’re going to pick up your cell phone on Valentine’s Day because of an ex, it’s to place a bet on Sportingbet” comments Dimitri Araújo, head of Marketing at the brand.
Check out the video “Lei do Ex Sportingbet” below:
Games List
15/06
Red Bull Bragantino x Juventude: Werick Popó (Youth)
Fluminense x Atlético-GO: Yonny González (Atlético-GO)
16/06
Vitória x Internacional: Luiz Adriano (Vitória)
Athletico-PR x Flamengo: Leo Pereira (Flamengo)
Grêmio x Botafogo: Cuiabano (Botafogo) and Diego Costa (Grêmio)
Vasco x Cruzeiro: Maicon and David (both from Vasco)
Criciúma x Bahia: Arthur Caíke (Cricíuma)
17/06
Atlético-MG x Palmeiras: Gustavo Scarpa (Atlético-MG) and Marcos Rocha (Palmeiras)
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