To promote Havaianas’ special limited-edition Carnaval line, Media.Monks created a campaign that combines the fun that the date brings with art for the feet. Entitled “Fantasy Feet”, the campaign uses the nail art (nail art) which was identified as one of the main trends in the Pinterest 2022 and also from Google Trendsto invite people to make art on their toenails too, in harmony with the new Havaianas models.
The social media campaign pieces highlight some of the infinite combinations that can be made through nail art on the feet. “Carnival is the time when we feel freer. Freedom navigates the entire body, allowing everyone to use what they want. The head receives unusual accessories, the body gains wonderful costumes and the face presents not basic makeup. And this time we didn’t want to leave our feet out of the party, with all the property that Havaianas has to talk about freedom of the feet.”, highlights Kika Botto, creative director at Media.Monks.
“Havaianas has always had a free spirit, which emanates that feeling of putting on your sandals and feeling the freedom to be who you are. This year’s Carnival deserves care, but it also deserves wonderful looks, full of colors and energy that will certainly be used on several occasions, as the collection is so beautiful and goes beyond Carnival”, comments Mariana Rhormens, marketing director at Havaianas Brazil.
The capsule collection brings 13 options of unprecedented items between sandals, apparel, accessories and beachwear. The pieces are unisex, with numbers ranging from PP to GGG, sandals from 33/34 to 45/46 and sandals from 33/34 to 41/42.
Datasheet:
Client: Alpargatas
Product: Havaianas
Qualification: fantasy feet
Agency: Media.Monks
General Director: Caio Del Manto
Executive Creative Director: Luciana Haguiara and Bruno Prosperi
Creative Direction: Kika Botto
Editor: Mayara Ribeiro and Matias Marcossi
Art director: Jessica Mantovani, Paula Hermes, Leonardo Duarte, Vinicius Serafim and Daniel Canela
Attendance: Isabella Dell’Antonia and Olivia Tornelli
Planning: Rafael Prieto and Glaucia Guerra
Social and Content: Andressa Fukunaga, Henrique Gil, Douglas Campos and Kelviane Lima
Customer approval: Camila Fogaça Vieira, Liliam Rodrigues Siqueira, Lara Schwartz Machado and Deborah Patrocínio
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