Piece is accompanied by the launch of the brand’s new product, Prudence Super Sensitive in the Intense version
Prudence announced the launch of the campaign that presented its new product, Prudence Super Sensitive in the Intense version.
To elevate sex to a level of health and well-being, the piece shows the product in a sporting context, with an approach that emphasizes how sexual activity, as well as physical exercise, is an essential part of a healthy and balanced life. .
“By positioning the condom within this scenario, we reinforce the idea that sex is a vital component of physical and mental well-being, promoting the release of beneficial hormones and contributing to happiness and quality of life. This strategy not only demystifies sex, but also integrates it into the personal care routine, showing that it is possible, and even desirable, to combine healthy practices to maximize the benefits to the body and mind”, explained Luciana Persoli, Marketing Director at DKT South America, a family planning, owner of Prudence.
With the launch, the company hopes to expand its portfolio to the premium segment. Its launch is scheduled for the beginning of June and will be available in the main pharmacy chains.
