The initiative aims to highlight brand recognition and reinforce the entity’s role as a welcoming and safe space for discussions
“IAB is the home of digital advertising. More coming”. It is with this message that IAB Brasil presented its new institutional campaign.
The initiative aims to highlight brand recognition and reinforce the entity’s role as a welcoming and safe space for ethical and transparent discussions for the sustainable development of digital advertising.
The campaign’s insight came from a workshop held with members, who summarized several of their needs and aspects of identification with the association. Among the expectations, the main one was a safe place for open and transparent discussions, even on topics that may seem taboo such as the end of cookies, LGPD, Fake News PL or advertising fraud.
“As a democratic and welcoming space, the IAB does not shy away from debates considered more delicate by society when it comes to digital advertising. Quite the contrary: here, problems are welcome. We have arrived at a concept that reflects the recognition and expectations of market and which brings IAB to a place open to new companies, new challenges and new growth cycles”, explained Cristiane Camargo, CEO of IAB Brasil.
With advertisements and posts on its social networks, IAB Brasil counts on the participation of members, who are responsible for showing the connection of companies in the sector.
