“Paredão Tropical” is conceived and produced by Atenas Comunicação and will pay homage to percussive black music
Devassa will take Carnival to 100 story windows in Salvador in a tribute to percussive black music.
The “Paredão Tropical” will take place this Sunday (27), at 20:45, with a live broadcast of Multishow, on TV and YouTube, in addition to YouTube, Twitter and Facebook by Devassa. Carlinhos Brown, Gaby Amarantos, Xanddy, Lia de Itamaracá, Larissa Luz and the groups Ilê Aiyê, Cortejo Afro and Didá will lead the presentation.
The action is conceived and produced by Atenas Comunicação, with musical direction by Jarbas Bittencourt, digital content strategy by HNK Lab, digital media strategy by iProspect (Red Star) and partnership for the transmission and activation of Sua Música.
The show will be held as vaccination against Covid-19 advances in the State of Bahia and complies with pandemic protocols, in addition to having a reduced duration and an undisclosed location to avoid agglomerations.
“We will have a historic carnival Sunday to show the strength of percussion in its plurality, through the union of different beats in a show that rescues and reveres the roots”, explains Ilana Lencastre, beer marketing manager for the Mainstream segment of the Heineken Group. Brazil.
