Created by the Jones agency, “A Fazenda da Família Teló” is promoted on YouTube, social networks and hero content
John Deere presented the third season of the Safra de Inovações series, “A Fazenda da Família Teló”, starring Michel Teló and his family. The series, developed by the Jones agency and produced by Rio Cinema, will be divided into four chapters.
“The Teló family is an example of how different generations are essential for the development of agriculture. The most experienced bring the knowledge and history of the sector, while the youngest naturally understand the importance of adopting technology. This process encourages each plus family succession on properties, making parents and children work together. This culture is in line with John Deere’s institutional campaign, called “Inspiring for generations”, explains Rodrigo Bonato, John Deere’s marketing director for Latin America.
The episodes show the family’s first soybean harvest, the role of each person in this work and how the company’s solutions and technology were important for agricultural success.
“We produced a series that mixes passion for the countryside, humor, family succession, appreciation of agriculture in Brazil and, without a doubt, affection, family integration, as well as, of course, conflicts that are natural for everyone in this type of activity Our objective was to create content that showed how the solutions provided by John Deere can also be part of a family dream, facilitating relationships between people and the land itself”, says Carol Rosa, CCO at the Jones agency.
The series will be broadcast on the company’s YouTube channel with developments on social media, in addition to hero content for each episode, focusing on the brand’s products and services.
