The brand is a sponsor of the event for the second year in a row and will offer a series of experiences to the public
Natura Kaiak announced its activations for the Brazilian stage of the WSL Champions Tour (CT), which takes place between June 22nd and 30th, at Praoa de Itaúna, in Saquarema, Rio de Janeiro.
As sponsor of the event for the second year in a row, the brand will have a stand that will have a rooftop with a privileged view of the competition and the entire Natura Kaiak perfumery portfolio. In addition, the space will also have experience with a surfing simulator with a 360º camera.
The public will be presented with gifts such as a visor, a retractable recycled plastic cup and a keychain made from plastic collected during an action held in the last stage of the 2023 WSL, in addition to having access to loan chairs and umbrellas to watch the greatest surfers in the world. world.
Another new feature will be the Blue Mind experience in the WSL VIP area, which will only take place during the first weekend of the event, with a space for people to tune in to the sea and relax with a massage.
“Our intention in sponsoring the WSL is to provide a new moment of connection with the consumer, taking the largest perfumery brand in Brazil* to the championship to raise public awareness about the urgency of preserving the oceans. We unite cause, purpose and the unique fragrances of Natura Kaiak to a competition that has increasingly gained relevance and the pride of Brazilians”, said Denise Coutinho, Director of Marketing and Communications at Natura Brasil.
To amplify the awareness message, the public will have the opportunity to see up close the process that the brand carries out to transform plastic removed from the coast into product lids.
This is the second year that Natura Kaiak has sponsored the World Surf League (WSL), with the aim of positioning the brand at the center of the world’s main surfing competitions, amplifying awareness about the environmental challenges faced by the oceans.
“The Saquarema stage was chosen as one of the best sporting events in the world to watch live. The possibility of seeing today’s main surfers up close and receiving quality entertainment make this event at Praia de Itaúna a guaranteed success every year The partnership with Natura Kaiak, a brand that, like us, has sustainability as an important pillar in its values, gives even more strength to this philosophy of creating incredible experiences without compromising on taking care of the environment”, highlighted Ivan Martinho, president of the WSL in Latin America.
In addition to the activations, the brand also launched a special campaign on World Oceans Day, celebrated on June 8, to promote its sponsorship of the championship and highlight the importance of conserving the Oceans and marine life. Created by the Gallery, the piece “The Sea tunes us” is composed of digital strategy and OOH (Out-of-Home) media pieces, reinforcing the harmony between Natura Kaiak and surfers through love and care for the sea.
