At a time when the buzz about artificial intelligence is still setting agendas everywhere, the Publicis Groupe takes a stand to remove nonsense said on the subject. From tech titans promising the creation of new worlds and the destruction of old industries to legacy companies using AI as a blanket solution, everyone has a prophecy to promote. And, as seen in the video below, each statement is bigger and bolder than the last.
Knowing that the hype will only intensify during the Cannes LionsPublicis Groupe will help detect exaggerated promises involving AI.
With BSBot, customers will be able to record audio or upload images and text of speeches, meetings, presentations, articles and press releases about AI. Once submitted, they will receive an immediate analysis that translates AI promotion and jargon into real conversations and highlights critical questions to ask.
The robot was launched this Monday (17th), the day of the premiere of the Cannes Creativity Festival, and made available exclusively to Groupe customers. See a demonstration of BSBot in the video below.
Throughout the festival, Publicis Groupe will also hold more than 30 closed-door sessions, presenting the best and most authentic AI to its clients: what’s real, possible applications, and what’s relevant to their specific challenges. your markets and marketing needs.
Arthur Sadoun, President and CEO of Publicis Groupe, comments
“The only thing more pervasive than AI right now is the noise around it. Cannes will only amplify it further. AI is already helping to produce exceptional creative work and I’m sure we’ll see more of this at the Croisette. But as an industry, we run the risk of trying to make AI everything, everywhere, all at once. Unlocking its full power means grounding it in real data, preparing it for 1:1 marketing, and ensuring it is relevant to specific business needs by designing it for results, not a product. In our closed-door sessions, we will define exactly how we can deliver this, through CoreAI, to accelerate our clients’ business and marketing transformation. But don’t tell the robot I said that…”, concludes Arthur Sadoun, president and CEO of Publicis Groupe.
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