The brand’s anniversary is accompanied by exclusive offers and discount coupons.
A Shopee announced actor Terry Crews, known for his roles as Latrell, in ‘White Girls’, and Julius, in the series ‘Everybody Hates Chris’, as the new ambassador for 7.7, Shopee’s anniversary date. To celebrate the 4th year of Brazilian sellers on the platform, the brand launched a new campaign with the star. Check it out below:
The commercial, which is being broadcast on open and closed TV channels, social networks, online media and on the Shopee app, includes references to the career of the beloved actor among Brazilians and elements of the brand and the country. In the video, Terry arrives in Rio de Janeiro amidst a Shopee anniversary celebration. The actor ends his participation by accessing the application, speaking in Portuguese and doing his famous “pectoral dance”.
Rodrigo Farah, head of brand and live commerce at Shopee, highlighted that Crews’ choice reflects the grandeur of the campaign. He adds that Terry embodies the brand’s values thanks to his cheerful and approachable personality.
According to the company, 27% of Crews’ followers on social media are Brazilian, which justifies his choice as ambassador for the campaign in the country.
Birthday Promotions
From today (17th) until July 8th, Shopee embarks on a season of promotions. The offers include discount coupons of up to R$50, discounts of up to 40% and free shipping on purchases over R$19. On July 7th, R$8 million in coupons and free shipping vouchers will be distributed.
During the same period, the “1 year of Free Shopee” promotion rewards three users with weekly coupons worth R$500 for purchases on the platform. To participate, users can purchase lucky tickets for 2 Shopee Coins or redeem ten lucky numbers on orders over R$100 at no additional cost. The draw will be held on July 10th, with the winners announced on the 17th.
And the surprises for the second semester don’t stop there. Shopee is preparing a special schedule of lives with discounts, coupons and coins, starting today, at 6pm, with “Esquenta 7.7”. On June 28, doctor and communicator Fred Nicácio will conduct a special broadcast at 6pm, followed by Lusca’s Live at 7pm. Super Shopee Live, on July 7th, will last six hours, divided into three two-hour sessions, at 1pm, 4pm and 6pm.
*With information from EXAME | Cover photo: Disclosure/Shopee
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